Associate, Programmatic

Role overview

Tactical planning

• Coordinate with vendors and manage campaign trackers, plan templates, and launch briefs.
• Select audience partners, platforms, and segments; use performance insights to refine audience development.
• Clearly document alignment between plans and platform setup, including budget, creative, and direction changes.
• Collaborate across accounts and functions, including Analytics, to identify effective platforms, tactics, and campaign setups.

Buying and optimization

• Build campaign architecture in platforms from media plans and launch briefs and implement tactical optimizations.
• Prepare bidding and optimization plans and apply best practices for bidding, budget management, ad operations, and reporting.
• Maintain change logs linking optimization changes to campaign KPI improvement.

Learning and development

• Learn programmatic strategy, optimization concepts, technology, and tasks; attend weekly status meetings.
• Educate internal and external clients on programmatic capabilities and case studies.
• Help train and mentor Assistants and interns; the role has no management responsibility.

Required experience and knowledge

• Requires at least 1 year of specialized programmatic planning and buying experience.
• Requires relationship-building skills and ability to thrive in collaborative work environments.
• Requires ability to capture and recall detailed media-buy information.
• Requires knowledge of statistical concepts relevant to optimization and scientific testing in live campaigns.
• Requires strong familiarity with ad operations and campaign management, including tagging, ad servers, and viewability tracking.
• Requires experience with large datasets and familiarity with self-service digital platforms such as The Trade Desk, DV360, Walmart Connect, Amazon, or Yahoo.
• Strong Microsoft Excel ability is expected; requires ability to handle multiple workstreams and clients in parallel.

Additional role information

Salary and benefits

• Published salary range is $66,300–$85,000; actual base salary may vary based on skills, experience, training, education, licensure, certifications, and qualifications.
• Benefits include health, life and disability insurance, retirement savings, paid holidays, unlimited PTO, wellness resources, and other support programs.