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Planner, Social

Horizon Media
New York, USA
Full-time
Junior · 1+ years experience
Onsite
Discovered 5 days ago
excel

Full Job Posting

Who You Are

  • A strong writer and presenter
  • A left and right brain thinker – a data powered strategist
  • An independent worker with strong time management and organization skills
  • A problem solver with foresight and the ability to develop creative solutions
  • Detail oriented with commitment to follow through
  • Nimble and flexible to succeed in a fast-paced environment
  • A strong team player, willing to roll up your sleeves
  • Interested in the social landscape and a desire to innovate and keep up with trends
  • A supporter of and advocate for diversity, equity and inclusion
  • Preferred Skills & Experience
  • 1+ years previous paid social media experience
  • Basic knowledge of advanced analytics and performance media
  • Familiarity with marketing principles, analytics and concepts
  • Strong Microsoft Excel and Microsoft PowerPoint skills
  • Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
  • Certificates, Licenses and Registrations
  • This role does not require certificates, licenses or registrations
  • Physical Activity and Work Environment
  • This role does not require any physical activity
  • The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
  • #LI-SG2
  • #LI-HYBRID
  • #HN
  • Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
  • Salary Range
  • $66,300.00 - $85,000.00
  • A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Preferred Qualifications

  • Preferred Skills & Experience
  • Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
  • A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Responsibilities

  • Campaign Management & Execution – 45%
  • Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations
  • Manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting
  • Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
  • Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
  • Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels
  • Issue specs documents and ensure all materials are received from creative agency
  • Work alongside Digital team on post campaign reconciliation and billing
  • Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams
  • Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations
  • Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions
  • Participate in team brainstorms to kick off plan and consideration set development
  • Monitor trends, tools, opportunities and emerging opportunities within paid social media
  • Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions
  • Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives
  • Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients
  • Use data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectives
  • Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
  • Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
  • Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
  • Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions team
  • Collaborate with Supervisor to identify problems and recommend solutions
  • Keep Supervisor updated on the status and timing of deliverables
  • Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations
  • Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
  • Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)

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