Associate Director, Digital Media

Overview

Accountabilities

• Lead the planning, execution, and optimization of multi-channel digital media campaigns across Meta Ads, Google Ads, TikTok, Connected TV, and programmatic DSP platforms.
• Manage and mentor a team of 2-3 digital media buyers, providing guidance, oversight, and performance support.
• Oversee campaign performance across multiple clients, ensuring accurate tracking, budget pacing, and optimization at scale.
• Collaborate closely with clients, brand managers, analytics teams, creative teams, and media planners to execute integrated campaigns.
• Translate campaign performance data into clear insights, recommendations, and strategic direction for clients and internal stakeholders.
• Build and deliver detailed performance reports and presentations, using data storytelling to communicate impact and opportunities.
• Continuously test and refine media strategies based on performance trends and platform evolution.
• Ensure alignment between campaign execution and broader client business objectives.

Requirements

• 8+ years of experience in digital media buying and performance marketing across Meta, Google Ads, and programmatic/CTV platforms (e.g., DV360, The Trade Desk, Basis).
• Proven experience managing large-scale digital budgets (typically $500K+ monthly) across multiple brands or accounts.
• Strong expertise in campaign tracking and measurement tools, including Google Tag Manager and conversion tracking setups.
• Experience building dashboards and performance reports using tools such as Google Data Studio (Looker Studio).
• Demonstrated ability to lead and mentor media buying or performance marketing teams.
• Strong analytical skills with the ability to transform data into compelling narratives and actionable insights.
• Excellent communication and presentation skills, with confidence in client-facing environments.
• Highly self-motivated and comfortable operating independently in a fast-paced, remote-friendly setup.
• Strong organizational skills with the ability to manage multiple priorities and campaigns simultaneously.
• Experience in restaurant, hospitality, or multi-location retail marketing is a strong plus.

Benefits

• Competitive compensation aligned with experience and leadership scope.
• Fully remote work environment with flexibility in location.
• Opportunity to lead high-budget, high-impact digital media campaigns across multiple major platforms.
• Leadership role with direct responsibility for mentoring and growing a media buying team.
• Exposure to diverse, fast-growing clients in restaurant and multi-location retail sectors.
• Collaborative, performance-driven culture focused on testing, learning, and innovation.
• Strong autonomy with minimal bureaucracy and high ownership of outcomes.
• Continuous learning environment with opportunities to evolve expertise in advanced media technologies and platforms.

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