Assistant Vice President Marketing
Skills
About This Role
Overview
You will lead the marketing strategy across a portfolio of large-scale B2B exhibitions and conferences, driving audience growth, brand positioning, and commercial performance.
Working closely with senior leadership, sales teams, and key stakeholders, you ll play a critical role in shaping the success of major industry events.
Key Responsibilities
- Develop and execute integrated marketing strategies to drive visitor acquisition and exhibitor demand
- Lead, mentor, and scale a high-performing marketing team
- Own campaign planning across digital, content, PR, and partnerships
- Collaborate with sales to align marketing efforts with revenue targets and pipeline growth
- Leverage data, insights, and emerging technologies (including AI tools) to optimise performance
- Manage budgets effectively, ensuring strong ROI across all campaigns
- Build strategic partnerships with media, industry bodies, and key stakeholders
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