Assistant Vice President - Loyalty Marketing
Skills
About This Role
Strategic Responsibilities
- Own marketing strategy and execution for selected priority verticals, ensuring deep vertical alignment, strong stakeholder engagement, and delivery of measurable commercial outcomes.
- Own the loyalty marketing P&L for selected verticals, overseeing budget planning, allocation, and financial forecasting.
- Evaluate and prioritize marketing initiatives based on ROI, business impact, and strategic objectives alignment.
- Develop and deliver multi-channel integrated loyalty campaigns in collaboration with key stakeholders, ensuring effective and efficient execution of the marketing plan, while also supporting ad-hoc campaign requests and planning as needed.
- Conceptualize and execute strategic loyalty points offers in partnership with internal and external teams, leveraging data analytics and KPIs to optimize acquisition, activation, and retention.
- Drive higher activation rates and incremental revenue by implementing and refining lifecycle marketing programs and enhancing BAU campaign targeting.
- Partner closely with marketing leaders across assigned verticals, acting as the primary loyalty marketing lead for those areas while ensuring alignment with the broader loyalty program strategy.
- Ensure the loyalty program brand is infused across all touch points of Aldar, Joint Ventures and Third-party partnerships.
Functional Responsibilities
- Develop industry-leading personalized customer journeys to deepen the relationship with Darna members, including customer needs, messaging strategy, offer strategy, and engagement timing.
- Drive, communications and product marketing, and new customer generation.
- Responsible for customer-centric and data-driven strategies, including the planning, execution, and optimization of paid media, digital performance marketing, and owned and earned channels to drive acquisition, engagement, and conversion.
- Lead paid media and digital marketing strategy across performance channels (e.g., search, social, display, programmatic, app marketing), ensuring strong ROI, optimized spend allocation, and continuous performance improvement.
- Drive performance marketing capability including campaign targeting, attribution modelling, media optimization, and budget allocation across digital channels.
- Create improvements for all key customer metrics: cross sell, customer migration, lifetime value.
- Align customer touchpoints with targeted communications tailored to defined segments and campaign objectives.
- Prepare and manage annual budgets, ensuring efficient spend and profitability.
- Ensure all marketing activities comply with legal, regulatory, and data privacy requirements.
- Work closely with operations team to establish controls to ensure program integrity, fraud prevention, and fair usage of rewards.
Your resume, rewritten
for this exact role.
Sign up free — Base Career tailors your CV to this job description in 60 seconds.
01 / 05
Resume Tailored to This Job
Your keywords, structure, and story — rewritten to match this exact role and pass ATS filters.
Free · No card · 60 seconds
02 / 05
Cover Letter for This Role, Done
Job-specific cover letters written in Gulf professional tone — ready in seconds, not hours.
Free · No card · 60 seconds
03 / 05
See How Well You Fit This Role
AI match score with clear reasons — know your fit before investing time in the application.
Free · No card · 60 seconds
04 / 05
Apply in One Click
Autofill any application form on Workday, LinkedIn, Bayt, Greenhouse — with your tailored content.
Free · No card · 60 seconds
05 / 05
Track It. Follow Up at the Right Time.
Visual pipeline for every application with AI-timed follow-up reminders so nothing slips.
Free · No card · 60 seconds
Similar Jobs
Regional Construction Practice - Assistant Vice President (AVP)
Marsh McLennan · Dubai
Support portfolio management, build client relationships, communicate reinsurance solutions, and ensure compliance while demonstrating strong analytical and communication skills.
Skills
Assistant Vice President - Internal Control & Accounting
Michael Page · Dubai
Support internal controls development, oversee treasury accounting, manage hedge accounting, ensure financial reporting accuracy, and drive process improvements.
Skills
Assistant Vice President - Internal Reporting & Accounting
Michael Page · Dubai
Manage financial close processes, maintain general ledger, ensure IFRS compliance, and support budgeting with strong analytical skills and financial accounting experience.
Skills
Assistant Vice President - Internal Reporting & Accounting
Michael Page · Dubai
Regional exposure across multiple Middle East entities Strong visibility with senior finance stakeholders About Our Client A leading international bank with an established presence in Dubai and across the Middle East. T
Skills
2 days ago
Apply Now↗Apply Now ↗Assistant Vice President - Internal Control & Accounting
Michael Page · Dubai
Exposure to treasury products and complex instruments High-impact role in controls and governance framework About Our Client A leading international bank with a strong presence across the Middle East. The organisation p
Skills
2 days ago
Apply Now↗Apply Now ↗Assistant Vice President / Vice President – Legal
NBK Wealth · Dubai
NBK Wealth is a world-class wealth management group and part of the NBK Group - one of the Middle East's largest financial institutions. We offer holistic solutions that aim to protect and grow our client's wealth and st
Skills
3 days ago
Apply Now↗Apply Now ↗Regional Construction Practice - Assistant Vice President (AVP)
Marsh Risk · Dubai
Regional Construction Practice - Assistant Vice President Location: Dubai International Financial Centre (DIFC), Dubai, United Arab Emirates Marsh is seeking an Assistant Vice President (AVP) to join our Regional Constru
Skills
4 days ago
Apply Now↗Apply Now ↗Assistant Vice President Marketing
Client of Salt · Dubai
You will lead the marketing strategy across a portfolio of large-scale B2B exhibitions and conferences, driving audience growth, brand positioning, and commercial performance. W...
Skills
5 days ago
Apply Now↗Apply Now ↗Relationship Management, Assistant Vice President, State Street Investment Management
State Street · Dubai
Job Description We are looking for a Client Relationship Manager to join our dynamic, diverse State Street Investment Management Middle East & Africa (MEA) team. Reporting to the Head of Relationship Management MEA, you
Skills
1 weeks ago
Apply Now↗Apply Now ↗2.2K+
Cover Letters & Follow-ups
1.8K+
Resumes Tailored
190.5K+
Jobs Tracked
Trusted by professionals at
Stop applying blindly.
Start getting hired.
Base Career automates the hardest parts of job searching — apply smarter, not harder.
AI Resume in 60s
Your resume rewritten for this exact role using the job description as the brief.
ATS-Optimized
Get past automated screening filters with the right keywords matched to each job.
Application Tracker
Track every job, follow-up, and interview in one visual kanban board.
Free plan · No credit card required