Assistant Store Manager

Job Purpose

1. Sales Performance & Commercial Support

• Support the achievement and exceedance of boutique sales targets and KPIs.
• Monitor daily sales performance and support implementation of action plans.
• Assist in maximizing conversion rate, average transaction value (ATV), and units per transaction (UPT).
• Actively participate in sales activities and client engagement.
• Support the team in identifying sales opportunities and maximizing boutique performance.
• Conduct daily sales briefings and performance follow-ups.

2. Client Experience & Client Development

• Ensure exceptional luxury service standards are consistently delivered.
• Promote OMEGA's heritage, innovation, and storytelling during client interactions.
• Build and maintain relationships with key clients and VIP customers.
• Support CRM activities and client development initiatives.
• Monitor follow-up activities and client engagement programs.
• Ensure after-sales follow-up is completed according to company standards.

3. Team Supervision & Development

• Support daily supervision of boutique staff.
• Act as the Boutique Manager's deputy in their absence.
• Assist in onboarding, coaching, and developing Sales Associates.
• Monitor staff performance and provide constructive feedback.
• Promote teamwork, accountability, and a positive working culture.
• Support execution of training initiatives and product knowledge development.

4. Boutique Operations & Administration

• Support daily boutique operations and operational controls.
• Oversee cash handling, stock management, and reporting activities.
• Ensure compliance with OMEGA policies, procedures, and security standards.
• Monitor inventory accuracy, transfers, replenishments, and stock counts.
• Coordinate with logistics and support functions to ensure operational efficiency.
• Support opening and closing procedures.

5. Visual Merchandising & Boutique Standards

• Support implementation of OMEGA visual merchandising guidelines.
• Ensure displays reflect current campaigns and brand standards.
• Monitor boutique presentation, cleanliness, and luxury atmosphere.
• Support product launches, activations, and marketing initiatives.
• Ensure consistent execution of brand image standards.

6. Communication & Coordination

• Act as a communication bridge between management and boutique staff.
• Participate in management meetings, briefings, and performance discussions.
• Provide recommendations to improve boutique performance and client experience.
• Support execution of management action plans and operational initiatives.

• Boutique Sales Achievement (%)

• Conversion Rate

• Training Completion Rate

• Employee Engagement

Operational Excellence

• Inventory Accuracy

• Boutique Standards Compliance

• Audit Readiness
• Reporting Accuracy

Authority & Decision Making

• Supervise daily boutique activities and team operations.
• Allocate daily responsibilities and operational priorities.
• Support resolution of customer concerns within approved guidelines.
• Recommend actions to improve sales performance and client experience.
• Escalate commercial, staffing, and operational matters to the Boutique Manager.
• Act on behalf of the Boutique Manager during approved absences.

Qualifications & Experience

• Bachelor's Degree in Business, Marketing, Management, or related field preferred.
• Minimum 3–5 years experience in luxury retail.
• Minimum 1 year in a supervisory or senior sales position.
• Experience within watches, jewelry, luxury fashion, or premium retail preferred.
• Strong communication, coaching, and leadership skills.
• Strong understanding of luxury service and clienteling.
• Fluent in English; Arabic preferred.

Leadership Competencies

• Team Supervision

• Coaching & Development

• Accountability
• Communication
• Collaboration

Commercial Competencies

• Sales Performance
• Clienteling
• CRM Management

Operational Competencies

• Retail Operations
• Inventory Awareness

• Compliance & Controls

• Boutique Administration

Internal

• Boutique Manager
• Sales Associates
• Brand Manager
• Marketing Team
• Finance Team
• HR Team

External

• Clients
• VIP Customers
• Mall Management
• Service Providers

Key Challenges

• Maintaining boutique performance during manager absence.
• Balancing operational responsibilities with sales objectives.
• Supporting team development while maintaining personal sales contribution.
• Ensuring consistent luxury service standards.
• Managing daily operational priorities in a fast-paced luxury retail environment.