Assistant Sales Manager-Residential Kitchens - B2B

Role overview

Sales and client responsibilities

• Develop and execute B2B strategies for monthly, quarterly, and annual sales targets; identify opportunities in residential construction, interior design, fit-out, and kitchen sectors.
• Build relationships with developers, contractors, designers, architects, consultants, and other business clients.
• Manage the sales cycle from lead generation and meetings through quotations, negotiations, order confirmation, and project handover.
• Prepare and present kitchen proposals, quotations, product specifications, and commercial offers.
• Coordinate with design, technical, production, and installation teams to develop suitable solutions.
• Visit clients regularly to understand project requirements and identify opportunities.
• Negotiate pricing, commercial terms, payment conditions, and contracts while maintaining company margins.
• Monitor project delivery and installation to support customer satisfaction; follow up on leads and quotations to improve conversion.
• Maintain pipeline and CRM records, forecasts, and activity reports; monitor market trends, competitors, pricing, and customer preferences.

Team and account support

• Support the Sales Manager with planning, team coordination, target setting, and performance monitoring.
• Develop long-term key-account relationships and expand existing business.
• Coordinate resolution of customer concerns and commercial or project issues.
• Work with production and operations teams to ensure commitments are delivered as agreed.
• Represent the company at client meetings, exhibitions, industry events, and networking opportunities.

Experience and qualifications

• At least 4 years of experience in an Assistant Sales Manager or similar sales role.
• Strong residential kitchen sales experience; modular kitchen, fitted kitchen, or custom cabinetry experience is preferred.
• Proven B2B sales and business development experience.
• A strong network among developers, contractors, interior designers, architects, and fit-out companies is desirable.
• Good understanding of the local residential construction and interior fit-out market.
• Strong negotiation, presentation, communication, and relationship-management skills.
• Ability to manage sales targets, pipelines, quotations, and multiple projects simultaneously.