Assistant Marketing Manager - Automotive
Skills
About This Role
Overview
Support the planning and execution of marketing strategies to enhance brand visibility, strengthen market presence and drive business growth for assigned Al Tayer Motors (ATM) brands.
***Marketing Operations & Campaigns***
- Assist in planning and executing 360 degrees marketing campaigns (digital, social media, OOH, radio, events and showroom activations)
- Prepare media & creative briefs aligned with business / campaign objectives
- Coordinate campaign timelines, budgets and deliverables
- Monitor & optimize campaign performance
- Ensure alignment with brand guidelines and automotive product positioning
- Work closely with the regional sales team to implement local marketing initiatives
- Support CRM campaigns (email, SMS, customer lifecycle journeys)
- Regular review the website to ensure all content, pricing and product are accurate and up to date
- Work with digital team to implement updates, correction and improvement
***Data Driven Performance Management***
- Track campaign KPIs (lead generation, conversions, web traffic, etc.)
- Optimize campaigns based on data insights to improve ROI & engagement
- Leverage analytic tools / dashboards to measure customer behaviour and campaign impact
- Coordinate with internal departments (sales, ordering, finance, aftersales and any other within scope) to align marketing plans & priorities
- Facilitate communication between OEM & internal teams to maintain alignment with brand guidelines & expectation within scope of marketing
***Internal Stakeholder & OEM Relationship Management***
- Coordinate with internal departments (sales, ordering, finance, aftersales and any other within scope) to align marketing plans & priorities
- Facilitate communication between OEM & internal teams to maintain alignment with brand guidelines & expectation within scope of marketing
***Vendor & Agency Coordination***
- Coordinate with creative & media agencies to ensure timely & quality delivery of marketing activities
- Assess media plans & creatives, optimize allocations / changes and coordinate for approvals with senior management
***Budget & Process Management***
- Track marketing spend and assist in budget control
- Improve workflows and operational efficiency
- Maintain documentation and standard operating procedures (SOPs)
- Supporting billings, documentation & finance submissions
- Graduate in any discipline, preferably Business Administration in Marketing
- 3 - 5 years of marketing experience (preferably in automotive)
- 2 – 3 years of experience with MS office applications
- Familiarity with CRM and budgeting tools
- Relevant experience & understanding of digital marketing (SEO, SEM & social media)
- Experience with events is a plus
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