Assistant Marketing Manager-Business Development & Events

Overview

Key Responsibilities

• Marketing Activities (Brand Building Activities – Visits, Exhibitions, Workshops/Webinars and Events)
• Admission Process
• To initiate Strong PR and Brand building Activities

• Workshops And Webinars

• Asian Market Development (within UAE and International)
• Assist to plan for delivery of the brand positioning, brand values and the University strategy in order to grow local and international market shares in consultation with DOMC.
• Assist in developing and implementing marketing and student recruitment campaigns.
• Coordinate university events, exhibitions, school visits, and community engagement activities.
• Support digital marketing initiatives, including social media advertising, SEO, and lead-generation campaigns.
• Monitor campaign performance and prepare marketing reports.
• Build and maintain relationships with schools, corporate partners, and government entities.
• Ensure brand consistency across all marketing communications.
• Collaborate with admissions and academic departments to support enrollment objectives.
• Conduct market research and competitor analysis to identify opportunities for growth
• To counsel & enroll students as per HUC admission policy & target allocation as stated.
• To maintain enrolment balance between majors or emphasis as per seat allocation
• To focus and develop market plans for schools and colleges locally and internationally for all programs
• To develop plans for building brand image in local and international markets; preparing media plans and maintaining relationship with media
• To conduct local and international workshops, MDPs and boot camps in coordination with Academics, Corporate, CCL & FDC Office