Assistant Manager - Digital Marketing
Skills
About This Role
Company Description
FirstCry.com, a part of BrainBees Solutions Ltd., is India’s leading e-commerce platform in the kids and babies shopping sector, with a headquarters in Pune.
Established in 2010, the company serves over 25 million customers in domestic and international markets, supported by a workforce of more than 6,000 employees.
FirstCry is dedicated to making the parenting journey joyful, offering safe shopping experiences, parenting resources, child education, and innovative edutainment solutions.
Known for its culture of innovation and adaptability, FirstCry is driven by a team of motivated individuals who thrive on challenges.
The organization consistently seeks curious and dynamic talent to join its journey of shaping the future of parenting.
Role Description
We are seeking an Assistant Manager - Digital Marketing for a full-time, on-site position in Riyadh.
The role entails creating and implementing digital marketing strategies, managing PPC campaigns across key platforms, and optimizing websites for search engine visibility.
Responsibilities
include analyzing marketing data, identifying trends, innovating new strategies, collaborating with cross-functional teams, and overseeing digital content to enhance customer acquisition and engagement efforts.
This position involves a dynamic mix of strategic planning and hands-on execution to achieve measurable growth and deliver impactful marketing campaigns.
Qualifications
- Experience with Digital Marketing strategies, Paid Media Campaigns, and Social Media Advertising
- Proficiency in SEO, SEM, and web analytics tools such as Google Analytics
- Knowledge of Content Creation and Copywriting tailored to digital platforms
- Strong competency in Campaign Analysis, Data-Driven Decision Making, and Trend Identification
- Excellent communication, collaboration, and team management skills
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Familiarity with e-commerce platforms and knowledge of the parenting or children's retail sector is a plus
- Analytical mindset with the ability to handle multiple projects and meet tight deadlines
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