Assistant Director of Sales

Role overview

Sales leadership and strategy

• Supervise daily Sales team activities across assigned segments and ensure departmental standards are followed.
• Develop, implement, and monitor sales strategies with the Director of Sales to achieve or exceed Rooms and Food & Beverage revenue forecasts.
• Assume responsibility for Sales Department operations when the Director of Sales is absent.
• Lead departmental financial, administrative, and operational activities; maintain records and reporting.
• Train, coach, and motivate team members and support their professional development.

Accounts and business development

• Manage key accounts, find growth opportunities, and cultivate profitable long-term client partnerships.
• Identify and secure new business through market analysis, competitor assessment, and strategic business development.
• Conduct sales calls, account reviews, and site inspections to strengthen relationships and uncover opportunities.
• Maintain collaborative relationships with clients, business partners, hotel departments, and regional sales teams.

Planning and standards

• Prepare sales reports, revenue forecasts, annual business plans, and departmental expense budgets.
• Ensure sales activities, documentation, and processes comply with company policies and operating standards.
• Participate in task-force assignments and support new hotel openings and special initiatives; undertake other assigned duties.

Qualifications

• At least 3 years of progressive experience in a Sales leadership role.
• Hospitality industry experience is preferred.
• A bachelor's degree in Business Administration, Hospitality Management, Sales, or a related field is preferred.
• Demonstrated key-account management, business development, and revenue-growth capabilities.
• Ability to supervise and develop teams; strong communication, presentation, analytical, problem-solving, negotiation, and relationship-building skills.
• Proficiency with CRM software and sales management tools; understanding of financial management, budgeting, and performance metrics.

Team and working environment

• Works closely with the Director of Sales, Sales Managers, Revenue Management, Marketing, and other hotel departments.
• Regional travel may be needed for client meetings and business development.