Assistant Director of Sales

Overview

• Assist the DOSM in all sales activities of the hotel.
• Lead the sales team and monitor all day-to-day activities related to the sales function, with a focus on building long-term, value-based customer relationships that support the achievement of property sales objectives.
• Actively participate in industry-related organizations beneficial to the hotel.
• Solicit group and individual business opportunities.
• Establish and direct profitable and cost-effective sales programs.
• Monitor competitors activities, rates, and market offers.
• Develop business from travel agencies, convention-related companies, tour operators, and transportation companies.
• Maintain consistent verbal and written communication with clients.
• Attend trade shows and networking events.
• Consistently monitor results against goals and ensure sales targets are exceeded while maintaining sales awareness throughout the property.
• Prepare the annual sales budget and forecast.
• Analyze and identify current and potential market trends.
• Collect and analyze relevant and accurate market information for improved business performance.
• Implement sales and product awareness strategies within established markets.
• Develop sales call strategies and tactics based on market intelligence.
• Provide leadership to ensure efficient department operations.
• Demonstrate clear and concise written and verbal communication skills.
• Maintain a calm, organized, and professional approach in all situations.
• Foster teamwork and demonstrate team-building capabilities.
• Promote a positive can-do attitude within the team.
• Evaluate alternatives quickly and decide on effective courses of action.
• Communicate departmental goals and objectives while inspiring the team to achieve them.
• Ensure adherence to company standards, policies, and procedures.
• Manage change effectively and handle multiple tasks simultaneously.
• Train, mentor, and support team members for future growth and development.
• Use key performance indicators and financial targets to evaluate market segment performance and plan future strategies.
• Analyze financial information to support business decision-making.
• Control costs without compromising service and operational standards.
• Demonstrate strong budgeting, forecasting, and cost-control skills.
• Prepare and implement sales action plans within specified timelines.
• Handle all duties, projects, and issues professionally and promptly in line with company rules and regulations.
• Ensure proactive planning and execution of sales activities and action plans.
• Build trust and strong business relationships through effective communication and professional techniques.
• Perform additional duties as required by business demands and assigned by management.