Area Manager
Skills
About This Role
1. Sales & Profitability
- Drive sales KPIs (Sales per sq. ft., ATV, Conversion Rate, Upselling) using commercial insights.
- Analyze store‑wise strengths and weaknesses using P&L reports and implement corrective action plans.
- Deploy monthly sales budgets and ensure adherence to controllable operating costs.
- Ensure Store Managers communicate sales targets and performance effectively to their teams.
- Identify commercial opportunities within each store to maximize revenue.
- Guide Store Managers on staff deployment to optimize productivity.
- Monitor rosters, leave planning, and store rotations to maximize efficiency.
- Support replenishment planning and monitor stock allocator execution.
- Drive monthly performance reviews for all locations.
2. Customer Experience & Brand Standards
- Build a culture of
- customer centricity
- across all stores.
- Ensure service levels exceed customer expectations and enhance the shopping experience.
- Ensure adherence to brand visual merchandising standards across all stores.
- Maintain high housekeeping standards in both front and back‑end areas.
- Oversee petty cash submissions and maintain monthly maintenance trackers.
- Ensure timely completion of repair & maintenance tasks with relevant teams.
- Implement store strategies and new initiatives to enhance sales and customer service.
- Conduct regular retail operations checks and ensure strict adherence to SOPs.
3. People Leadership & Development
- Provide coaching, mentoring, and direction to develop retail skills within the team.
- Build collaborative, high‑performing teams through motivation and engagement.
- Partner with HR team for recruitment of retail staff.
- Identify training needs and coordinate with L&D to create an annual training calendar.
- Ensure delivery of Selling Skills, Customer Service, and Brand Training.
- Manage performance through regular coaching and quarterly appraisals.
- Ensure Store Managers understand their KPIs, responsibilities, and performance expectations.
- Facilitate regular team meetings and communication sessions.
- Develop succession plans and build a pipeline of high‑potential talent.
- Encourage open feedback and support “Growing Together” initiatives.
- Plan team building and motivational activities.
4. Market Intelligence & Communication
- Provide management with insights on competition, sales trends, and mall expansions.
- Communicate management directives to store managers.
- Conduct regular operational meetings and store visits.
- Liaise with Marketing, Finance, Logistics, Store Development, and Services teams.
5. Stock Management & Inventory Control
- Coordination with the inventory team for the control of inventory across all stores through weekly and monthly stock counts.
- Strengthen store–warehouse coordination to maximize replenishment efficiency.
- Ensure slow‑moving stock is highlighted and displayed appropriately.
- Enforce stock security SOPs across all stores.
6. Visual Merchandising
- Oversee VM execution with the head of VM to ensure consistent brand image across all the stores.
- Ensure implementation of visual graphics and key merchandise highlights.
- Coordinate seasonal VM plans and execute them with the VM team.
- Review store layouts quarterly and recommend changes to maximize sales.
- Support new store setups and merchandising phases.
7. Store Space Optimization
- Align brand mix and space allocation with Retail Head and VM team to maximize ROI.
- Use brand contribution and retail density reports for space planning.
- Recommend layout changes to improve sales performance.
8. Retail Promotions & Marketing
- Plan the retail marketing calendar with the marketing team.
- Oversee seasonal promotions and ensure smooth rollout across stores.
- Manage annual sale events in coordination with marketing and operations.
- Ensure store teams understand promotion mechanics.
- Coordinate with relevant teams to secure DED permits.
- Partner with government and corporate programs (ESAAD, FAZAA, GDFRA) for tactical promotions.
9. Store Openings, Projects & Closures
- Coordinate with Store Development and Project teams to ensure store design compliance.
- Ensure timely completion of new store projects.
- Coordinate with IT for procurement of hardware/software.
- Liaise with Facility Management for housekeeping, fire & safety, and other services.
- Coordinate with mall management for opening/closure requirements.
- Monitor project expenses to stay within approved CAPEX budgets and escalate deviations.
10. Additional Projects
- Manage event sales and seasonal sales.
- Oversee concession store operations.
- Ensure brand displays and price listings are updated.
- Plan promotions with concession buying and marketing teams.
- Manage staffing for special projects.
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