Area Manager

Role Overview

Business Strategy and Sales

• Execute D2C strategic plans aligned with organizational goals and market dynamics.
• Drive revenue through distribution strategy, channel productivity, market coverage, and product visibility.
• Manage business budgets, resource allocation, and financial targets.
• Optimize sales and distribution networks for market penetration and channel presence.
• Manage the D2C portfolio, including pricing, packaging, and feature enhancements.
• Identify and mitigate market, regulatory, and operational risks.

Store and Stakeholder Management

• Manage store profitability against agreed revenue and cost plans and deploy programs across stores.
• Improve customer experience through service quality, satisfaction, and issue-resolution processes.
• Conduct store and zone analysis of trends, customer preferences, and competitors.
• Build partnerships with residential societies to position Airtel as a preferred service provider.
• Resolve stakeholder conflicts and operational challenges in a timely manner.

People Management

• Monitor Territory Manager and Store Manager performance and provide development support.
• Develop team knowledge and deliver training as required.
• Create talent development plans and prepare team members for higher responsibilities.
• Maintain strong people connections across organizational levels.
• Collaborate with zonal, circle, marketing, finance, HR, and central teams.

Education and Experience

• Require a full-time graduate qualification.
• Require an MBA from a Tier 1 or Tier 2 business school.
• Require 6–8 years of leadership experience in sales, marketing, or service within media, consumer electronics, telecommunications, or a related industry.

Skills and Competencies

• Proficiency in sales and marketing techniques.
• Knowledge of building retail channels and service operations.
• Problem solving and analytical skills.
• Oral and written communication and interpersonal skills.
• Teamwork, collaboration, result orientation, multitasking, enterprising mindset, customer obsession, and positive drive.