Arabic Copywriter – Social & Creative

Role overview

Creative writing and storytelling

• Develop Arabic concepts, campaign ideas, headlines, taglines, messaging, captions, scripts, short-form video copy, digital ads, and campaign content.
• Turn briefs and meaningful audience, cultural, behavioral, or brand insights into original creative territories and executions.
• Create platform-native hooks, captions, and scripts for Instagram, TikTok, YouTube, Snapchat, X, LinkedIn, and other suitable platforms.
• Build short-form story arcs with progression, tension, curiosity, and payoff; write with hold rate, watch time, and retention in mind.
• Write scripts for Reels, TikTok, films, interviews, and voiceovers, including dialogue that sounds natural when spoken.
• Adapt tone and structure across audiences and government, cultural, youth, corporate, premium, and consumer brands.

Performance, events, and collaboration

• Use performance data to assess hold rate, retention, watch time, completion, engagement, shares, saves, clicks, reach, and audience drop-off.
• Compare formats and storytelling approaches, identify weaknesses, and test improvements to future copy and scripts.
• Produce fast, accurate, on-brand Arabic coverage of events, conferences, launches, and activations, adapting when schedules or moments change.
• Collaborate with Art Directors, editors, social, production, account, content, and strategy teams on copy, visuals, pacing, and live coverage.
• Research subjects, audiences, clients, and briefs; verify names, dates, numbers, quotations, and factual claims, then proofread work.
• Review final artwork for Arabic copy, line breaks, right-to-left issues, and readability.

Adaptation and AI use

• When adapting English work, preserve the idea, intent, and emotional effect while recreating them naturally in Arabic rather than translating literally.
• Use tools such as ChatGPT, Claude, Gemini, or comparable platforms for research, idea exploration, synthesis, and refinement.
• Write contextual prompts, iterate on outputs, recognize unnatural or inaccurate Arabic, verify facts independently, and protect client confidentiality.

Required qualifications

• At least three years of professional Arabic copywriting experience; advertising, creative, digital, or social agency experience is preferred.
• Native-level Arabic and exceptional writing, editing, and proofreading skills, including excellent Modern Standard Arabic.
• Professional working proficiency in English and strong understanding of GCC culture and regional communication nuances.
• Strong portfolio of original Arabic work; applications without Arabic samples or a portfolio will not be considered.
• Strong social and digital writing, conceptual and campaign thinking, insight-led development, storytelling, narrative, hooks, pacing, and retention skills.
• Ability to use social performance metrics to improve copy and scripts, and experience writing real-time coverage for events or activations.
• Strong research, fact-checking, linguistic detail, brand-tone adaptation, and ability to interpret strategy and briefs.
• Hands-on professional experience with generative AI and ability to critically evaluate and improve AI-generated Arabic.

Strong advantages

• Understanding of Emirati and GCC dialects; experience with UAE government or semi-government accounts or major UAE or regional events.
• Experience writing short-form video, film, or campaign scripts; developing brand tone-of-voice systems; or working with cultural, destination, luxury, or entertainment brands.
• English copywriting capability.

Portfolio guidance

• Portfolio should demonstrate original Arabic writing, social-first copy, campaign concepts, headlines, taglines, tone-of-voice range, scripts or video copy, and insight-led storytelling.
• Live event coverage may be included where available.

Benefits

• Competitive salary, top-tier health insurance, flexible working hours, and an overtime policy that respects employees' time.
• Menstrual leave, an agile cross-functional environment, and a dedicated learning and development budget.
• NNC describes a team of more than 90 people representing over 16 nationalities.