Analyst & Senior Analyst- Pay Per Click, Marketing (Bangkok Based, relocation provided)

About Agoda

• At Agoda, we bridge the world through travel.
• Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
• Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe.
• Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
• No two days are the same at Agoda.
• Data and technology are at the heart of our culture, fueling our curiosity and innovation.
• If you’re ready to begin your best journey and help build travel for the world, join us.
• Get to know our team:
• The Marketing team at Agoda is highly data-driven and focused on developing at-scale, measurable marketing programs designed to improve the lifetime value of Agoda customers.
• The team combines a blend of the best analysts, marketing strategists and data scientists, collectively building a team that thrives on data, creative ideas and technology. .
• The Marketing leadership fosters a great learning environment, providing the opportunity to learn and grow by working closely with experts from a diverse variety of backgrounds from across the globe.
• Due to continued expansion,
• there are multiple analyst roles within the marketing team across different marketing channels.
• While the scope will vary depending on these channels, here are some examples:
• Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines. Adapt to new product features and roll out changes from successful tests.
• Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (eg. understanding impact on bookings from large scale TV campaigns or demand elasticity from pricing optimization) and liaise with product teams on implementation roadmap
• Reporting, analysis and insights: Building dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders
• What you’ll Need to Succeed:
• Bachelor’s degree or higher from top university in a quantitative subject (computer science, mathematics, engineering business or science)
• Excellent verbal and written communication skills in English
• 2+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business for a fast-growing globaltech company
• Experience in one or more data analysis packages or databases, eg., SAS, R, SPSS, Python, VBA, SQL and visualization tools, eg. Tableau, Power BI
• Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel
• Innate desire to take ownership, make an impact and influence outcomes
• Excellent organizational skills, attention to detail and ability to work independently
• It’s great if you have:
• Experience in digital marketing or ecommerce
• Experience with A/B testing and other testing metrics
• Strong presentation and negotiation skills
• Skills that foster collaboration and team spirit
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