Analyst, Business Intelligence and Performance Measurement
Role Overview
Supports the Business Intelligence Unit by collecting, validating, integrating, analyzing, and reporting organizational, operational, audience, and performance data.
Develops and maintains reports, dashboards, and BI tools for organizational reporting, performance measurement, and KPI monitoring.
Analyzes website traffic, user behavior, audience acquisition, content performance, and engagement trends.
Key Skills for This Role
Full Job Posting
Position overview
Supports the Business Intelligence Unit by collecting, validating, integrating, analyzing, and reporting organizational, operational, audience, and performance data.
Develops and maintains reports, dashboards, and BI tools for organizational reporting, performance measurement, and KPI monitoring.
Analyzes website traffic, user behavior, audience acquisition, content performance, and engagement trends.
Main responsibilities
- Develop, maintain, and improve BI reports, dashboards, analytical tools, and performance-measurement products.
- Collect, validate, analyze, and interpret data from multiple sources; identify trends, variances, and results.
- Monitor and report organizational trends, results, and key performance measures.
- Produce regular, ad hoc, and official management reports, analyses, and performance summaries.
- Ensure BI data, reports, and reporting methods are documented, accurate, consistent, and reliable.
- Identify opportunities to improve reporting, data visualization, and BI tools.
- Analyze performance across NFB digital platforms, social media, third-party platforms, and other audience-engagement channels.
- Use web analytics to assess traffic, audience acquisition, user behavior, content performance, and engagement.
- Support digital measurement and tracking requirements, including tagging standards and data-collection protocols.
- Provide insights on audience, content, campaign, distribution, and engagement performance, identifying trends and issues for further investigation.
- Support reporting across audience, revenue, customer, market, distribution, production, and organizational performance areas.
- Monitor data quality, resolve issues, document definitions and methods, and improve data integrity, governance, and reporting processes.
Required training, knowledge, and experience
- Bachelor's degree in Business Administration, Data Analytics, Information Management, or a related field.
- At least five years of relevant experience in data analysis, BI, reporting, marketing analytics, digital-media analytics, or data management.
- Experience developing reports and dashboards using Power BI or equivalent BI tools.
- Strong working knowledge of Google Analytics and website, audience, traffic, acquisition, and engagement data.
- Experience preparing analytical reports and presenting findings to management and business stakeholders.
- Knowledge of data modelling, data systems, data quality, and reporting methodologies.
- Knowledge of Microsoft 365, Excel, and collaboration tools.
- Bilingual in French and English, orally and in writing.
Skills required
- Initiative, autonomy, adaptability, sound judgment, and collaboration.
- Strong analytical, problem-solving, and critical-thinking skills.
- Ability to synthesize, communicate, and present complex information clearly and accessibly.
- Ability to manage multiple tasks with a meticulous, structured, and rigorous approach.
- Ability to establish effective interpersonal relationships and professional interactions.
Location and work arrangement
- The position is located in Montreal at Balmoral and has a mostly on-site flexibility profile.
Salary and status
- Salary range is $75,381 to $94,502, under review.
- Continuous, full-time status; two positions are available.
Application information
- Competition closing date is October 9, 2026.
About the employer
The National Film Board of Canada is a public producer and distributor of audiovisual content.
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