Affiliate & Influencer Marketing Executive
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About the Role
Responsible for managing affiliate and influencer marketing programs, optimizing campaigns, and analyzing performance metrics to drive sales growth and ROI.
Key Skills for This Role
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Overview
The Affiliate & Influencer Marketing Executive will be responsible for planning, executing, and optimizing performance-driven creator and affiliate programs across multiple digital platforms.
This role sits at the intersection of creator partnerships, sales growth, and performance marketing, ensuring measurable ROI through influencer-led commerce initiatives.
Key Responsibilities
- Support in managing and scaling affiliate and influencer programs by onboarding, activating, and nurturing performance-driven partners using tracking links, promo codes, and commission structures.
- Support in planning and executing influencer-led campaigns across social platforms, managing prepaid, commission, and hybrid collaborations aligned with brand and sales objectives.
- Manage day-to-day influencer communications, including outreach, coordination, and follow-ups
- Track deliverables, timelines, and approvals to ensure campaigns stay on schedule
- Assist with campaign reporting, performance tracking, and post-campaign summaries using key metrics such as revenue, conversions, and ROI to maximize efficiency and growth.
- Collaborate cross-functionally with brand, social, e-commerce, and performance teams to ensure cohesive messaging, execution, and campaign alignment.
- Analyze results and implement optimizations by testing creators, content formats, key messagings to continuously improve campaign performance and scalability.
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