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Acquisition Manager

Hearing Dogs for Deaf People
Princes Risborough, GBR
Full-time
Mid
Hybrid
GBP 36000-39000 yearly / year
Discovered 2 weeks ago

Full Job Posting

Key Responsibilities

  • Acquisition Strategy, Planning & Development
  • Plan, execute and deliver annual acquisition plans for Sponsor a Puppy, Lottery, Legacy and other product income streams across face to face, digital and print with clear KPIs, cost-per-acquisition targets and growth goals.
  • Adopt a test and learn approach via A/B testing, collaboration and segmentation to maximise insight, conversion and long-term performance and value.
  • Work with the Head of Acquisition to plan and optimise investment, ensuring activity meets ROI and budget expectations and aligns with other marketing activity.
  • Work with the Head of Acquisition to identify new audience and income opportunities to diversify our acquisition programme beyond the current marketing mix, to help build a resilient, scalable, multi-channel programme for future-proof stability.
  • Use audience insight, personas and performance analytics to continually refine targeting and messaging, making continual improvements to the programme for growth.
  • Lead Generation & Conversion
  • Working closely with the digital marketing team develop and oversee lead generation campaigns, ensuring high-quality leads flow into the funnel efficiently and at target CPA.
  • Working closely with the wider marketing team test new formats, creative concepts, value propositions, landing pages and journeys to drive higher conversions.
  • Campaign Management
  • Brief, manage, review and evaluate campaign activity and testing, ensuring constant improvement of messaging, content, propositions, media, data. Sharing results and insight with the wider team.
  • Work with the in-house Creative and Digital teams to produce compelling, response-led, brand-aligned marketing assets.
  • Coordinate with agencies, printers, production and fulfilment houses where needed, ensuring efficient delivery, excellent customer service and value for money.
  • Performance, Insight & Reporting
  • Using insights from the Digital and Data team and external partners, review weekly and monthly performance and implement actionable insights to drive optimisation.
  • Maintain accurate and up-to-date CPA, ROI, and conversion metrics.
  • Monitor supporter quality, working with the Supporter Retention & Growth team to ensure newly acquired supporters deliver long-term value.
  • Share insights and learnings across the Performance Marketing team.
  • Monitor competitor trends and market developments to keep products fresh, compelling, and competitive.
  • Collaboration
  • Work closely with Digital, Creative, Performance Marketing and Supporter Retention & Growth teams, including Supporter Services to deliver seamless supporter experiences.
  • Build strong relationships across Marketing, Brand, Income Generation, IT, Finance and wider teams to ensure acquisition activity supports wider business objectives and maximises on opportunities.
  • Act as a key advocate for Supporter acquisition across the organisation, proactively sharing performance insights, market trends and opportunities with senior stakeholders.
  • Support integration of acquisition products and channels into wider campaigns, brand moments, and cross-charity initiatives.
  • Ensure all acquisition activity is aligned with our brand framework and fundraising proposition.

Skills, Knowledge and Expertise

  • Essential
  • Strong track record of delivering individual giving activity across multiple channels, including face to face, digital, direct marketing and fundraising products (lottery, legacy, regular giving) ideally in a charity or not for profit.
  • Experience of budget creation, management and forecasting.
  • Experience of data segmentation.
  • Excellent analytical skills, comfortable working with CRM and supporter data, and deep understanding of campaign optimisation, A/B testing and segmentation.
  • Agency and supplier management experience.
  • Strong project management and organisational skills.
  • Effective communication and collaboration skills.
  • Proactive, detail-oriented, and able to translate strategy into action.
  • Good understanding of best practice in charity fundraising, including compliance requirements and the ongoing supporter stewardship.
  • Demonstrates strong brand knowledge and ability to apply organisational brand framework and story effectively.
  • Desirable
  • Familiarity with CRM systems (e.g. Dynamics 365) and fundraising best practices.
  • Understanding of disability, health, or animal welfare sectors.
  • This post is exempt from the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 due to its duties involving the protection of children and/or adults at risk. Applicants are therefore required to disclose all spent and unspent convictions, cautions, warnings, and reprimands, as well as any relevant non-conviction information. The successful candidate will be required to undertake a Disclosure and Barring Service (DBS) check in accordance with the Police Act 1997 (Part V).
  • Please click below to apply - applications close on 6th November 2026 .

Benefits

  • Employee Assistance Programme
  • Death in Service Payment
  • Annual leave enhancements recognising long service
  • Day off for your birthday
  • Defined contribution group personal pension plan
  • Enhanced sick pay
  • Enhanced maternity, paternity and adoption pay
  • Eye care
  • Hearing tests
  • Learning and Development opportunities
  • Discounts on merchandise at Hearing Dog gift shops
  • Pet Dog Policy

Requirements

  • Essential
  • Strong track record of delivering individual giving activity across multiple channels, including face to face, digital, direct marketing and fundraising products (lottery, legacy, regular giving) ideally in a charity or not for profit.
  • Experience of budget creation, management and forecasting.
  • Experience of data segmentation.
  • Excellent analytical skills, comfortable working with CRM and supporter data, and deep understanding of campaign optimisation, A/B testing and segmentation.
  • Agency and supplier management experience.
  • Strong project management and organisational skills.
  • Effective communication and collaboration skills.
  • Proactive, detail-oriented, and able to translate strategy into action.
  • Good understanding of best practice in charity fundraising, including compliance requirements and the ongoing supporter stewardship.
  • Demonstrates strong brand knowledge and ability to apply organisational brand framework and story effectively.
  • Desirable
  • Familiarity with CRM systems (e.g. Dynamics 365) and fundraising best practices.
  • Understanding of disability, health, or animal welfare sectors.
  • This post is exempt from the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 due to its duties involving the protection of children and/or adults at risk. Applicants are therefore required to disclose all spent and unspent convictions, cautions, warnings, and reprimands, as well as any relevant non-conviction information. The successful candidate will be required to undertake a Disclosure and Barring Service (DBS) check in accordance with the Police Act 1997 (Part V).
  • Please click below to apply - applications close on 6th November 2026 .

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