Account Manager for Internal Creative Agency
Role Overview
The Strategic Account Manager builds strong, proactive partnerships between Skyline and its internal marketing partners by developing a deep understanding of marketing partners business priorities, translating those priorities into creative and strategic opportunities, and connecting marketing partners with the right Skyline capabilities across Creative, Data & Insights, and Operations. This role serves as the strategic bridge between the marketing partners and Skyline — helping the agency move upstream from receiving requests to identifying needs, shaping solutions, and demonstrating the value Skyline delivers across the account.
Full Job Posting
About Skyline
Skyline is Citi’s U.S. internal creative agency — a full-service partner offering Strategy, Creative, Data & Insights, AI, and Operations capabilities to business partners across the firm. Skyline's purpose is to help Citi's businesses communicate more effectively, reach their audiences, and demonstrate measurable impact. As Skyline evolves, the Account Management function is expanding its remit: moving upstream from campaign execution to strategic partnership, and from project facilitation to proactive internal intelligence and opportunity development.
Role Purpose
The Strategic Account Manager builds strong, proactive partnerships between Skyline and its internal marketing partners by developing a deep understanding of marketing partners business priorities, translating those priorities into creative and strategic opportunities, and connecting marketing partners with the right Skyline capabilities across Creative, Data & Insights, and Operations. This role serves as the strategic bridge between the marketing partners and Skyline — helping the agency move upstream from receiving requests to identifying needs, shaping solutions, and demonstrating the value Skyline delivers across the account.
Internal Client Partnership & Intelligence
Build and maintain trusted stakeholder relationships across assigned internal business partners, engaging beyond individual projects to develop a holistic understanding of the marketing partners’ business
Develop deep knowledge of the internal client's objectives, upcoming priorities, audience needs, decision-making environment, and organizational dynamics
Capture and document relevant partner signals, recurring needs, challenges, and emerging priorities to maintain a consolidated, living view of the account
Bring internal client intelligence back into Skyline to inform planning, capability development, and proactive outreach
Opportunity Development
Identify opportunities where Skyline can become involved earlier in the marketing partners planning cycle or provide broader, more integrated support
Maintain the account Opportunity Tracker, capturing outreach activity, potential work, expected business impact, and next actions
Connect opportunities across teams, products, and lines of business where appropriate
Partner with Strategy, Creative and Data & Insights to develop proactive recommendations
Support the appropriate growth of the account relationship and help reduce unnecessary reliance on external agencies
Strategic Intake & Solution Shaping
Lead intake conversations that help marketing partners clarify the business problem before work moves into execution
Determine whether a request requires a single deliverable, a broader campaign, research, data support, or a different Skyline solution
Bring the right Skyline experts into the conversation early to shape the response
Improve brief quality by ensuring objectives, audience, desired outcomes, context, and measures of success are clearly defined before handoff to delivery teams
Constructively challenge or redirect requests when a different approach would create greater value for our marketing partners
Account Planning & Governance
Maintain a structured account plan covering internal client priorities, stakeholders, active and future work, relationship health, risks, and opportunities
Lead strategic account reviews focused on intelligence, decisions, opportunities, and risks — distinct from project status updates
Coordinate with Operations on capacity implications, prioritization, and portfolio-level visibility
Escalate account-level risks proactively, before they affect the relationship or delivery quality
Contribute account insights to the broader Internal Client Intelligence Hub and to Skyline leadership reporting
Value & Impact Storytelling
Partner with Data & Insights and Operations to capture and communicate evidence of Skyline's business impact
Connect completed work to measurable business outcomes — including internal client satisfaction, efficiency gains, cost savings, and increased internal adoption
Help identify potential case studies, proof points, and leadership narratives that demonstrate Skyline's strategic value
Use account insights and performance information to recommend next steps and future opportunities
Help marketing partners understand the full value of Skyline's capabilities beyond the individual deliverable
Success in This Role Looks Like
Skyline is involved earlier in internal client planning cycles — not only at the point of an execution request
More opportunities are proactively identified and converted into work, tracked through the Opportunity Tracker
Marketing partners engage with more Skyline capabilities — not just Creative — reflecting deeper strategic integration
Strategic account reviews produce decisions and actions, not status updates
Skyline can demonstrate measurable business value and internal client impact beyond campaign delivery metrics
Internal client satisfaction and internal adoption improve across assigned accounts
Account risks and opportunities are visible and addressed at the leadership level before they become issues
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications
- Required:
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 6-10 years of account management, client partnership, or strategic advisory experience in a creative, marketing, advertising, or integrated agency environment; in-house agency experience preferred
- Demonstrated experience managing complex client relationships across multiple stakeholders and lines of business
- Strong consultative instincts — the ability to ask the right questions, uncover underlying business needs, and shape solutions before work enters execution
- Experience developing account plans, managing opportunity pipelines, and leading strategic conversations
- Ability to translate business priorities into clear creative and strategic briefs
- Strong analytical skills with experience using performance data and internal client insights to tell a business story and guide recommendations
- Exceptional written, verbal, and interpersonal communication skills, including executive-level presentation and facilitation
- Proven ability to work cross-functionally across creative, data, technology, and delivery teams
- Comfortable operating with influence rather than authority — building trust and driving action across teams and senior stakeholders, navigating ambiguity with sound judgement, and tailoring conversations to the broader organization context.
- Proficiency in Microsoft Office suite (Word, Excel, Outlook, PowerPoint)
- Preferred:
- Experience in financial services, banking, or other regulated industry in-house agency environments
- Familiarity with marketing data and analytics platforms, campaign performance measurement, or audience insights tools
- Experience with AI-enabled workflows, creative technology, or digital production environments
- In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
- Most Relevant Skills
- Other Relevant Skills
- Automated Processing and AI
- We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
- Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
- Illinois residents – AI Notice and Right
- Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
- If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.
Primary Location Full Time Salary Range:
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents – AI Notice and Right
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.
Responsibilities
- Internal Client Partnership & Intelligence
- Build and maintain trusted stakeholder relationships across assigned internal business partners, engaging beyond individual projects to develop a holistic understanding of the marketing partners’ business
- Develop deep knowledge of the internal client's objectives, upcoming priorities, audience needs, decision-making environment, and organizational dynamics
- Capture and document relevant partner signals, recurring needs, challenges, and emerging priorities to maintain a consolidated, living view of the account
- Bring internal client intelligence back into Skyline to inform planning, capability development, and proactive outreach
- Opportunity Development
- Identify opportunities where Skyline can become involved earlier in the marketing partners planning cycle or provide broader, more integrated support
- Maintain the account Opportunity Tracker, capturing outreach activity, potential work, expected business impact, and next actions
- Connect opportunities across teams, products, and lines of business where appropriate
- Partner with Strategy, Creative and Data & Insights to develop proactive recommendations
- Support the appropriate growth of the account relationship and help reduce unnecessary reliance on external agencies
- Strategic Intake & Solution Shaping
- Lead intake conversations that help marketing partners clarify the business problem before work moves into execution
- Determine whether a request requires a single deliverable, a broader campaign, research, data support, or a different Skyline solution
- Bring the right Skyline experts into the conversation early to shape the response
- Improve brief quality by ensuring objectives, audience, desired outcomes, context, and measures of success are clearly defined before handoff to delivery teams
- Constructively challenge or redirect requests when a different approach would create greater value for our marketing partners
- Account Planning & Governance
- Maintain a structured account plan covering internal client priorities, stakeholders, active and future work, relationship health, risks, and opportunities
- Lead strategic account reviews focused on intelligence, decisions, opportunities, and risks — distinct from project status updates
- Coordinate with Operations on capacity implications, prioritization, and portfolio-level visibility
- Escalate account-level risks proactively, before they affect the relationship or delivery quality
- Contribute account insights to the broader Internal Client Intelligence Hub and to Skyline leadership reporting
- Value & Impact Storytelling
- Partner with Data & Insights and Operations to capture and communicate evidence of Skyline's business impact
- Connect completed work to measurable business outcomes — including internal client satisfaction, efficiency gains, cost savings, and increased internal adoption
- Help identify potential case studies, proof points, and leadership narratives that demonstrate Skyline's strategic value
- Use account insights and performance information to recommend next steps and future opportunities
- Help marketing partners understand the full value of Skyline's capabilities beyond the individual deliverable
- Success in This Role Looks Like
- Skyline is involved earlier in internal client planning cycles — not only at the point of an execution request
- More opportunities are proactively identified and converted into work, tracked through the Opportunity Tracker
- Marketing partners engage with more Skyline capabilities — not just Creative — reflecting deeper strategic integration
- Strategic account reviews produce decisions and actions, not status updates
- Skyline can demonstrate measurable business value and internal client impact beyond campaign delivery metrics
- Internal client satisfaction and internal adoption improve across assigned accounts
- Account risks and opportunities are visible and addressed at the leadership level before they become issues
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
About Citi
Global financial services organization enabling growth and economic progress.
Visit company websiteJobs and hiring trendsApply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Citi
Facility Operations Analyst
, IND
Citi is seeking a Real Estate Services governance lead to manage facilities operations, a professional team, and service-provider delivery. The role oversees space and occupancy data, financial charge-backs, planning, re
Digital Acquisition Lead Analyst
, IND
Citi is seeking a Digital Acquisition Lead Analyst to shape acquisition strategy, manage campaign execution and budgets, and deliver performance against business goals. The role requires 6–10 years of digital marketing e
Credit Portfolio Analyst - Collection and Recoveries
, IND
Citi is seeking an intermediate-level credit portfolio analyst to review and monitor credit exposures and support risk management for funds and counterparties. Candidates need 2–5 years of relevant experience, financial
Applications Development - Assistant Vice President
Pune, IND
Facility Operations Analyst
, IND
Digital Acquisition Lead Analyst
, IND
Credit Portfolio Analyst - Collection and Recoveries
, IND
Market Risk Stress Testing Reporting Lead
Mumbai, IND
Principal Engineer – Vice President
Irving, USA
Applications Development - Assistant Vice President
Pune, IND
Data Engineer
Pune, IND
AVP Productivity CitiLean Reengineering
Gurugram, IND