Digital Acquisition Lead Analyst

Job overview

Responsibilities

• Influence vendor and agency selection, creative assets, channel testing, product marketing choices, and test design.
• Manage marketing budgets and agency and vendor relationships.
• Develop campaign strategies; own acquisition forecasting and campaign performance reporting.
• Account for campaign and business goals; source and manage media-buying relationships with advertising partners, ad networks, and publishers.
• Manage campaigns, negotiate pricing, execute media-buying contracts, and optimize creative, messaging, and landing pages.
• Oversee quality assurance for ad copy, landing pages, and sitelinks before and after launch.
• Maintain QA documentation and records for quarterly business audits; track monthly budget and KPI performance.
• Assess risk, comply with applicable laws and policies, and transparently escalate and report control issues.

Qualifications

• 6–10 years of experience in a digital marketing role, having acted as an influencer.
• Bachelor’s or university degree required; master’s degree preferred.
• Online paid media, SEO, and SEM experience is a plus.

Role classification