Account Executive – Research & Insights
Skills
About This Role
Overview
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action.
Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities.
We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
The role
As an Account Executive, you will provide support in the design, management, and execution of a variety of primary (qualitative and quantitative) and secondary research projects (media measurement, influencers identification, risks assessment, landscape analysis, trends analysis, etc.)
This role will give you the opportunity to work on a variety of projects under the direction of an Account Manager yet will also allow you to take the lead on smaller ad-hoc assignments.
This role offers a great prospect to work within a communications agency and expand your knowledge of how communications are brought to life and activated.
At the same time, your projects will focus on larger issues impacting the environment our clients work in, whether this is understanding the impact of government initiatives, tracking opinions and trends, or segmenting digital audiences.
You will be part of an engaging environment working with a dynamic and international team.
Key Responsibilities
- Supporting in the overall design and execution of primary research projects, including but not limited to:
- Questionnaire and discussion guide design
- Fieldwork management
- Data checking
- Analysis and reporting
- Supporting in the overall design and execution of secondary research projects, including but not limited to:
- Exploratory desk research
- Designing Boolean searches/taxonomies
- Data quality check
- Data coding
- Ongoing monitoring and reporting
- Carrying out thorough and pertinent data analysis
- Supporting the production of research reports & client presentations, using visual storytelling.
- Working on several projects simultaneously (normally in different subject areas and across various methodologies)
- Collaborate with senior team members to identify and analyze relevant data sources
Key Qualifications
- College or university degree in business, communications, social or political science, statistics, mathematics, economics, etc.
- Previous experience in research, brand, media, communications, public relations, consumer marketing, insights agency or equivalent role
- Strong understanding of the Middle East region, including its cultural nuances, geopolitical landscape, and business environment
- Fluency in English and Arabic is a must, fluency in other languages is an advantage
- Exposure to a mix of tools, including but not limited to: Listening tools (Brandwatch, TalkWalker, Synthesio...), Audience profiling (Global Web Index, Demographics Pro...), Trends analysis (eMarketer, Mintel, Google Trends, WARC...), etc.
- Excellent verbal and written communication skills
- Strong numeracy and analytical skills
- High degree of accuracy and attention to detail
- High level of organizational and time management skills
- A ‘can do’ attitude with the ability to take responsibility for a variety of tasks.
- Desire to learn, and a proactive attitude to doing so
- Curiosity about what makes people think and act the way they do
- We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway.
- You may be just the right candidate for this or other roles.
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