WPP Media - Ecommerce Hiring

About WPP Media

• WPP is the trusted growth partner for the world’s leading brands.
• With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
• WPP Media is WPPs AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
• Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
• For more information, visit wppmedia.com.
• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Reporting of the role
• This role reports to the Business Head of E-Commerce.

3 Best Things About The Job

• A fun environment that combines the best of being entrepreneurial and being part of an award-winning & young global media agency network - the largest marketing services group in the world.
• Working on a fast-growing industry first E-commerce practice with access to multiple strategic partnerships, proprietary industry first tools and opportunity to grow in the e-commerce ecosystem.
• A P&L management role where you will constantly be inspired, challenged and learn something new every day.
• In this role, your goals will be:

In 3 Months

• Get an understanding of the client’s e-commerce business & understand stakeholder engagement.
• Started to build relationships with the key decision makers and strategic partners.
• Take a handover on complete client business – internalize brand playbooks, past e-commerce campaigns * efforts & any client specific framework trainings.
• Support in development of category>brand specific Playbooks/SOPS/Calendars for the client on media commerce plans & opportunities at a platform level.
• Develop a framework to track and share category insights & learnings basis past & current e-commerce activations and campaigns – also track competition activity & cascade to relevant stakeholders.
• Have a broad POV on e-commerce business in India across various business models, understanding & value of “media” as a lever to drive incremental growth for the client on e-commerce.
• Develop & share reporting formats and SLAs – streamline data requirements (internal & external).
• Identify all relevant internal support teams and drive effective engagement.

In Six Months, You Would Have

• Work with e-commerce platform partners on campaign planning, deployment & track deliverables.
• Work with the e-commerce team lead on all media commerce strategy & planning discussions.
• Manage active communication & support on all client related e-commerce needs with central trading & e-commerce team.
• Support on e-commerce focused workshops & trainings as required for internal & client teams.
• 100% certification on all e-commerce related platform trainings & certifications for self & team E.g.: AMS (Amazon), Google, FB etc.

In 12 Months, You Would Have

• Work with E-commerce Team Lead to ensure 100% achievement of targets delivered to client.
• Manage a daily/weekly/monthly tracking dashboard to track category>sub-category>brand level Metrics.
• Support in development of e-commerce media AOPs in collaboration with mainline + digital teams.

Responsibilities Of The Role

• Manage integration of media commerce campaigns with overall mainline & off-platform digital campaign planning & execution.
• Execute & Track performance of all media commerce campaigns for the client, across search, display, DSP and off-platform performance marketing campaigns.
• Lead Evangelization of the use of e-commerce across all client media plans & drive early adoption with both internal & external teams.
• Managing a team of 2-3 practice & platform specialists based in Mumbai.

What You Will Need

• A smart / sharp leader who: Has an entrepreneurial spirit and is self-motivated
• Understands the e-commerce ecosystem & business landscape (Marketplace, E-grocers, Hyperlocal platforms etc.)
• Strong understanding of the digital ad & media platforms like Google, FB, Amazon, etc. – knowledge on capability, metrics & business implication on client’s e-commerce business strategy
• Ability to leverage industry connects & sources to help achieve the e-commerce targets for the client.
• Has execution experience & understanding of e-commerce industry ad platforms like Amazon Search, DSP, etc. and strong knowledge of media opportunities that exist on other e-commerce platforms
• Isn’t wary of getting their hands dirty or stepping into the trenches
• Experience in the e-commerce industry
• Experience of having worked with any of the large e-commerce/internet platforms or experience in an e-commerce profile having worked for a company within FMCG/ Consumer Durables/ Mobile/Electronic categories
• Experience of having managed performance marketing & brand media campaigns on leading e\=commerce platforms will be a plus
• Experience of working in roles such as Category Management/Marketing, Media Monetization, Ecommerce Key Account Management, Business Development & Strategic Alliances
• Experience of working in a media/e-commerce agency having managed e-commerce business or media campaigns for mid/large clients across categories like FMCG, Consumer Durables, Electronics etc.

Life at WPP Media & Benefits

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