WPP Media: Associate Director, Performance- Dubai

About WPP Media

About WPP Media

Role Summary and Impact

• As an Associate Performance Director, you'll spearhead the strategy, execution, and optimization of complex paid media campaigns, driving significant business results.
• Your leadership and expertise will directly impact client growth by maximizing ROI, pioneering innovative solutions, and fostering a culture of data-driven excellence.
• You'll be a key architect of our clients' success in the ever-evolving digital landscape.
• Lead the development and implementation of sophisticated, data-driven paid media strategies aligned with client business objectives and marketing goals, encompassing the full customer journey.
• Work in close partnership with the Planning team to shape integrated media plans from the outset, ensuring performance expertise informs the strategy, channel choices and measurement approach. Enabling the team to move as one connected, holistic unit.
• Oversee the management of large-scale, multi-channel paid media campaigns across diverse platforms (Google Ads, Meta, LinkedIn, etc.), ensuring optimal performance and efficient budget allocation.
• Champion advanced optimization techniques, including A/B testing, audience segmentation, predictive analytics, and algorithmic bidding strategies, to maximize campaign ROI and exceed client expectations.
• Analyze campaign performance meticulously, identify key trends and opportunities, and present actionable insights and strategic recommendations to clients and internal stakeholders.
• Develop and deliver compelling performance reports and presentations that clearly articulate campaign results, highlight key achievements, and provide strategic guidance for future growth.
• Collaborate seamlessly with cross-functional teams to ensure integrated campaign execution and alignment with broader marketing initiatives.
• Cultivate strong relationships with key platform partners (Google, Meta, etc.), negotiate favorable terms, and leverage their expertise to drive innovation and enhance campaign performance.
• Manage campaign budgets effectively, allocate resources strategically, and ensure accurate tracking of spend and ROI across all channels.
• Drive innovation by identifying and implementing new technologies, platforms, and strategies to enhance campaign performance and deliver exceptional results for clients.

Skills and Experience

• 8+ years of experience in performance marketing, with a proven track record of managing successful paid media campaigns at scale.
• Deep expertise in paid search and Paid social platforms, including Google Ads, Meta, LinkedIn, Snapchat and TikTok.
• Exceptional analytical skills and proficiency in data analysis tools (Excel, Google Analytics, Google Data Studio, etc.).
• Strong understanding of attribution modeling, audience segmentation, and advanced bidding strategies.
• Excellent communication, presentation, and client management skills, with the ability to influence and persuade stakeholders at all levels.
• Proven leadership skills and the ability to mentor and guide junior team members.
• At WPP Media, we believe in the power of our culture and our people.
• It's what elevates us to deliver exceptional experiences for both our clients and each other.
• In this role it will be critical to embrace WPP & WPP Media's shared core values:
• Be **Extraordinary** by *Leading Collectively* to *Inspire transformational Creativity.*
• Create an **Open** environment by *Balancing People and Client Experiences* by *Cultivating Trust*.
• Lead **Optimistically** by *Championing Growth* *and Development* to *Mobilize the Enterprise*.

Life at WPP Media & Benefits