WordPress Developer - Digital Growth

About This Role

Role Overview

We are looking for a technically versatile WordPress Developer who goes beyond basic web development. This role sits at the intersection of web engineering, AI-assisted content production, and digital marketing execution. You will own the technical layer of Elaris's digital presence - from high-converting landing pages to booking integrations, CRM connectors, and performance-optimised web assets.

Key Responsibility Areas (KRAs)

1. WordPress Development and Site Management

• Build, maintain, and optimise WordPress websites across all four Elaris branches
• Manage themes, plugins, page builders (Elementor / Divi), and custom templates
• Ensure site speed, Core Web Vitals scores, and mobile responsiveness are consistently high
• Handle staging environments, backups, and version control (Git)
• Maintain uptime, security hardening, SSL, and server-side configurations

2. Landing Page Development

• Design and build high-converting campaign landing pages for services including bridal, hair, nails, and seasonal promotions
• Translate marketing briefs into fully coded HTML/CSS pages with pixel-perfect execution
• A/B test landing page layouts in coordination with the marketing team
• Integrate UTM tracking, Meta Pixel, Google Tag Manager, and conversion events on all pages

3. AI-Assisted Development and Content Production

• Use AI tools (ChatGPT, Claude, GitHub Copilot, etc.) to accelerate HTML, CSS, and PHP code generation
• Generate and optimise AI images using tools such as Midjourney, Adobe Firefly, or DALL-E for landing pages, banners, and promotional assets
• Stay current with AI tooling that can reduce production time and improve output quality
• Ability to prompt-engineer effectively for both code and visual generation tasks

4. PHP Development and Custom Functionality

• Write and maintain custom PHP scripts for WordPress functionality
• Build or customise plugins for booking systems (Amelia, Fresha), forms, and data handling
• Debug server-side issues, resolve conflicts between plugins, and optimise database queries
• Handle .htaccess, cPanel/WHM configurations, and server error resolution

5. API Integration and Third-Party Connectivity

• Integrate and maintain APIs including Meta (Facebook/Instagram), Google Ads, WhatsApp Business, CRM platforms, and booking tools
• Connect marketing and operational platforms using Zapier, Make (Integromat), or direct REST/Webhook implementations
• Support the WhatsApp AI booking agent (Layla) with any web-layer integrations via respond.io
• Maintain data flow integrity between WordPress, CRM, and reporting dashboards

6. UI/UX Design and Visual Execution

• Apply UI/UX principles to all web assets - wireframing, layout hierarchy, typography, and colour consistency aligned with the Elaris brand
• Use tools such as Figma or Adobe XD to prototype pages before development
• Ensure all designs meet luxury brand standards appropriate for a premium salon audience in Dubai
• Maintain visual consistency across desktop and mobile touchpoints

7. SEO Technical Foundation

• Implement on-page and technical SEO including schema markup, canonical tags, XML sitemaps, and robots.txt
• Optimise images, lazy loading, and caching configurations for performance
• Support the marketing team with landing page SEO alignment for paid and organic campaigns

8. Performance Tracking and Analytics Setup

• Set up and maintain GTM containers, GA4 properties, and conversion tracking across all pages
• Configure Meta Pixel events, Google Ads conversion tags, and custom event triggers
• Provide technical support for attribution and campaign performance reporting

9. Email and CRM Technical Support

• Build and maintain HTML email templates for WhatsApp blast campaigns and CRM communications
• Support integrations between WordPress and email/CRM platforms (HubSpot, Brevo, Mailchimp, etc.)
• Assist with lead capture forms, webhook routing, and data pipeline configuration

10. Collaboration and Turnaround

• Work closely with the Head of Marketing to execute campaign assets under tight deadlines
• Independently manage task queues across multiple simultaneous projects
• Document all builds, integrations, and configurations for internal knowledge management

Required Skills and Experience

• 3 to 5 years of hands-on WordPress development experience
• Strong proficiency in PHP, HTML5, CSS3, JavaScript, and jQuery
• Demonstrated experience with API integrations (REST, Webhooks, OAuth)
• Hands-on experience using AI tools for code generation and image creation
• Solid UI/UX design sense with portfolio evidence
• Familiarity with GTM, GA4, Meta Pixel, and conversion tracking
• Experience with booking or appointment systems is a strong advantage
• Ability to work independently in a fast-paced marketing environment

Preferred Qualifications

• Prior experience in a beauty, wellness, hospitality, or luxury retail brand
• Knowledge of Arabic language (an advantage, not a requirement)
• Familiarity with respond.io, Fresha, Amelia, or similar platforms
• Experience working with performance marketing teams

What We Offer

• Competitive salary based on experience
• Work at the heart of a growing luxury salon group across Dubai
• Direct collaboration with senior marketing leadership
• Exposure to cutting-edge AI tools and marketing technology