Website & Digital Operations Specialist
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Key skills for this role
About the Role
We are seeking a tech-savvy, data-driven Website & Digital Operations Specialist to take ownership of our digital ecosystem. In this role, you won’t just be keeping our website running; you will be the ultimate bridge connecting our digital storefront, our CRM backend, and our direct customer communication channels.
Key Skills for This Role
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Overview
We are seeking a tech-savvy, data-driven **Website & Digital Operations Specialist** to take ownership of our digital ecosystem.
In this role, you won’t just be keeping our website running; you will be the ultimate bridge connecting our digital storefront, our CRM backend, and our direct customer communication channels.
If you are a master of **Zoho workflows**, know how to turn a website into a conversion machine, and can craft **WhatsApp campaigns** that people actually want to read, we want you on our team.
Key Responsibilities1. Website Handling & Optimization
- **Day-to-Day Management:** Oversee website uptime, performance, and general content updates (CMS management, product/landing page creation).
- **Conversion Rate Optimization (CRO):** Run A/B tests, analyze user behavior, and implement tweaks to improve UI/UX and boost conversion rates.
- **SEO & Analytics:** Monitor website health, troubleshoot technical issues, and utilize Google Analytics/Search Console to optimize traffic and performance.
2. Zoho CRM & Ecosystem Management
- **Workflow Automation:** Build, maintain, and optimize workflows within **Zoho CRM** and related tools (Zoho Flow, Zoho Campaigns, Zoho Forms).
- **Data Hygiene:** Ensure seamless data flow between the website, lead capture forms, and the CRM while keeping the database clean and organized.
- **Reporting:** Generate actionable reports and dashboards to track pipeline health, lead attribution, and team performance.
3. WhatsApp Campaign Management
- **Campaign Execution:** Plan, build, and deploy end-to-end WhatsApp broadcasting and marketing campaigns via WhatsApp Business API or integrated Zoho tools.
- **Customer Journeys:** Design automated chat flows, triggers, and sequences to nurture leads and re-engage dormant users.
- **Performance Tracking:** Analyze key metrics (delivery rates, read rates, and CTRs) to continuously improve campaign ROI.
Required Skills & Qualifications
- **Experience:** 2–4 years of experience in digital operations, website management, or marketing automation.
- **Tech Stack Expertise:**
- Deep proficiency with **Zoho CRM** and its integrated applications.
- Proven experience managing **WhatsApp Business API** platforms (e.g., Wati, Interakt, Aisensy, or Zoho's native integration).
- Strong hands-on experience with popular CMS platforms (WordPress, Shopify, Webflow, etc.) and basic knowledge of HTML/CSS.
- **Analytical Mindset:** Comfortable diving into data to figure out *why* a campaign worked or *where* users are dropping off on the website.
- **Communication:** Sharp copywriting skills tailored for high-converting WhatsApp messages and web microcopy.
What We Offer
- Competitive salary and performance-based incentives.
- A collaborative environment where your ideas actually get implemented (no endless corporate red tape).
- Opportunities for professional growth and learning in the latest marketing automation tech.
- Pay: AED2,000.00 - AED4,000.00 per month
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