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Web Program Manager (PM)

Sia
New York City, USA
Full-time
Senior · 4–7 years experience
Hybrid
Discovered 3 weeks ago

Full Job Posting

Benefits

  • Medical, dental, and vision; company-paid life and AD&D voluntary supplemental insurance and EAP
  • 401(k) with company match and immediate vesting; HSA and FSA options
  • College savings and student loan repayment programs
  • Paid parental leave; generous PTO, nine company holidays, and one floating holiday
  • Cell phone stipend; well-being and professional development programs
  • Benefits are subject to applicable plan terms and eligibility requirements.
  • Workplace Sia values in-person collaboration. When serving clients, consultants may be required to work onsite at a client location based on engagement needs. Between client engagements, consultants are expected to work from a Sia office or approved coworking location at least three days per week. Candidates should reside within a reasonable commuting distance of a Sia office or approved coworking location. Sia maintains offices and coworking arrangements across multiple U.S. markets, including New York City, Charlotte, Greater Seattle, San Francisco Greater Bay Area, Los Angeles, Houston, Atlanta, Baltimore, Chicago, Washington D.C.
  • Work Authorization
  • Applicants must be legally authorized to work in the United States at the time of application and throughout their employment. This position is not eligible for employment visa sponsorship now or in the future.
  • Our Commitment
  • At Sia, we believe in fostering a diverse, equitable, and inclusive culture where our employees and partners are valued and thrive in a sense of belonging.
  • Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.
  • Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.
  • About Sia Experience-Marketing Advisory
  • Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise.
  • As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact.
  • It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives, consultants and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it.

Qualifications

  • 4–7 years of experience in web marketing, digital marketing, or closely related roles, such as web strategy, web marketing management, digital experience, or marketing operations ideally in a management consulting setting
  • Experience developing briefs, requirements, and project plans for web initiatives
  • Experience supporting marketing or product launches and contributing to web strategy and execution, without necessarily owning full programs end-to-end
  • Strong understanding of how web fits into the full marketing funnel, including acquisition, engagement, and conversion, with knowledge of: Landing page strategy SEO fundamentals Content structure and user journeys
  • Landing page strategy
  • SEO fundamentals
  • Content structure and user journeys
  • Experience using data to inform decisions, including familiarity with web analytics, dashboards, and performance metrics such as traffic, engagement, and conversion behavior
  • Demonstrated ability to manage and prioritize multiple workstreams, especially in environments with shifting or ambiguous priorities
  • Experience working cross-functionally with marketing, product, creative, design, development, or related teams
  • Ability to translate inputs from multiple stakeholders into clear, actionable web requirements and workstreams
  • Ability to operate with autonomy within a defined scope while proactively aligning with stakeholders
  • Bachelor's degree
  • Familiarity with SEO basics and how they integrate into web content workflows
  • Consumer hardware, e-commerce, or devices web marketing background
  • Experience with project management tools
  • Content strategy experience, including educational guides, product exploration, or editorial calendars
  • Agency coordination experience

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