VP, Executive Communication & GTM Planning
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About This Role
Job Description
Support the strategic communications for the Group Head, translating business priorities into clear, aligned and impactful narratives across internal and external audiences.
Enable cross-vertical marketing strategy by ensuring clarity of direction, consistency of messaging, and disciplined execution across business units, markets and channels.
Serve as a central point of orchestration between leadership, marketing, corporate communications, and key stakeholders to ensure message coherence and timing discipline.
This role operates as a horizontal enabler across the Marketing functions for Personal Business and Wealth, strengthening execution integrity, prioritisation, and follow-through.
It does not define Marketing or customer strategy, nor does it own growth outcomes or channel delivery.
Instead, it ensures that strategies owned by Marketing verticals are executed effectively within a coherent and well-governed framework.
Growth Mandate: Enable Marketing to operate as one integrated system and support leadership communication
Responsibilities
- Lead the Group Head’s internal and external visibility plan and communication agenda
- Translate approved Marketing strategies into structured, executable initiatives with clear scope, ownership, dependencies, and success criteria.
- Ensure marketing and communication initiatives presented for approval are complete, aligned, and decision-ready.
- Maintain alignment between strategic intent and execution throughout delivery.
- Own the consolidated portfolio of Marketing initiatives across all verticals.
- Drive prioritisation, sequencing, and capacity alignment in partnership with Marketing leadership.
- Identify conflicts, dependencies, and delivery risks; recommend trade-offs and corrective actions.
- Enable collaboration across Marketing verticals and with partner functions (Technology, Data, Product, Operations, Finance. etc).
- Facilitate resolution of cross-team issues and dependencies without assuming delivery ownership.
- Remove execution friction and maintain momentum on critical initiatives.
First 90 Days
- Complete communication plans for Group Head
- Marketing initiative portfolio consolidated with clear ownership and prioritisation
- Planning and execution cadence established
- Leadership forums structured with clear agendas and follow-through
- Improved visibility of cross-vertical dependencies and risks
Qualifications
- 12+ years of experience in Marketing, Communication and/or Strategy, Transformation, or enterprise execution roles
- Proven experience operating at portfolio or function-wide level in complex organisations
- Strong track record translating strategy into execution without owning delivery
- Experience in regulated or matrixed environments preferred
About Us
First Abu Dhabi Bank (FAB) is the largest bank in the UAE and one of the world's largest and safest financial institutions.
We offer a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages.
Our commitment to excellence and innovation drives us to provide top-tier financial solutions to our clients.
Life at FAB:
Working at FAB means being part of a team of talented and passionate individuals with a shared vision to support the ambitions of our stakeholders to "Grow Stronger." We embrace the needs of our customers across the globe with a sense of responsibility and confidence driven by extensive expertise that can only be delivered by an ambitious world-class organization
Career Development
FAB offers unique career choices, a chance to innovate, craft solutions for the future, and express yourself in a performance-based culture that will unleash the best in you.
Whether you are an experienced professional or just starting your career, FAB provides a range of learning and development initiatives to support all employees through training and skill development.
Our Values
At FAB, we place our customers at the core of our activities, live our values each day in every way, celebrate achievements, and empower each other to deliver leading solutions.
We have structured plans for the recruitment and career progression of Emirati talent to enable them to make a mark in the financial and banking sector both regionally and globaly that rewards your hard work and dedication.
Join our team and be part of a journey to shape the future of banking.
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