Visual Merchandising Manager

Role overview

Strategy and store execution

• Develop visual merchandising strategies aligned with brand image, seasonal themes, and promotions.
• Design store layouts, window displays, and in-store displays; plan merchandising for openings and renovations.
• Lead planning and execution for store openings in coordination with the line manager.
• Track visual merchandising trends and competitors' approaches.

Leadership and operations

• Lead, direct, train, and mentor visual merchandisers and store staff.
• Collaborate across departments and visit stores to check standards.
• Maintain and update displays for products, promotions, and seasonal changes; optimize product placement and customer flow.
• Analyze traffic and sales patterns to improve layouts and merchandising techniques.

Brand, reporting, and development

• Ensure store visuals match brand aesthetics and customer expectations; oversee signage, point-of-sale materials, and props.
• Track campaign effectiveness using sales data, customer feedback, and store performance; report results and recommend improvements.
• Encourage creativity and innovation within the team.

Qualifications and competencies

• Bachelor's degree in Visual Merchandising, Fashion Design, Retail Management, Marketing, or a related field.
• At least 5 years of visual merchandising experience, including 2 years in a managerial role.
• Strong design principles, space planning, visual storytelling, and display creation skills.
• Leadership, communication, organizational, project management, and problem-solving skills.
• Ability to manage multiple projects, meet deadlines, and work independently and as part of a team.
• Understanding of customer behavior and its impact on merchandising decisions.
• Adobe Creative Suite, CAD, and other retail tools are preferable.