Visual Design Apprentice
Role Overview
• Visual identity and brand systems. Translate brand strategy into complete visual identities: typography, color, layout grids, iconography, the overall look and feel that makes a venture cohesive across every touchpoint. Product and digital surfaces. Design clean, visually engaging UI for early-stage products: landing pages, dashboards, onboarding flows, marketing pages. You own the high-fidelity output and work directly with engineering so what ships looks like what you designed.
• Brand assets at scale. Decks, social content, one-pagers, investor materials, event collateral. Often the first thing the outside world sees. They need to be flawless.
• Design system stewardship. Build and maintain coherent design languages that hold up as the venture grows, so the hundredth asset looks as considered as the first.
• Exceptional visual craft. A portfolio that makes us lean in. Strong command of typography, color theory, composition, and layout across brand and digital surfaces. You know the difference between beautiful and merely pretty. You can explain why, in terms that aren't just vibes.
• Exquisite taste. Omnivorous and opinionated. You have feelings about restaurant menus, movie title sequences, transit signage, and the packaging on your toothpaste. Your taste is informed by what you've consumed across design, art, architecture, fashion, and culture. Not just what Dribbble served you last week.
• Tool fluency. Figma and Adobe Creative Suite are second nature. You work fast, iterate without preciousness, and produce high-fidelity output that doesn't need a translator between you and engineering.
• Comfort with ambiguity. No brand guides. No existing design systems. No “make it like the last one.” A founder, a blank page, and a company that needs to look like it was inevitable. That should thrill you.
• Contrarian streak. Independent thinker. Arguments from first principles. Unafraid of unpopular positions. You believe the best ideas survive open debate. You know how to disagree and commit.
Full Job Posting
Job Description
- Visual identity and brand systems. Translate brand strategy into complete visual identities: typography, color, layout grids, iconography, the overall look and feel that makes a venture cohesive across every touchpoint. Product and digital surfaces. Design clean, visually engaging UI for early-stage products: landing pages, dashboards, onboarding flows, marketing pages. You own the high-fidelity output and work directly with engineering so what ships looks like what you designed.
- Brand assets at scale. Decks, social content, one-pagers, investor materials, event collateral. Often the first thing the outside world sees. They need to be flawless.
- Design system stewardship. Build and maintain coherent design languages that hold up as the venture grows, so the hundredth asset looks as considered as the first.
- Exceptional visual craft. A portfolio that makes us lean in. Strong command of typography, color theory, composition, and layout across brand and digital surfaces. You know the difference between beautiful and merely pretty. You can explain why, in terms that aren't just vibes.
- Exquisite taste. Omnivorous and opinionated. You have feelings about restaurant menus, movie title sequences, transit signage, and the packaging on your toothpaste. Your taste is informed by what you've consumed across design, art, architecture, fashion, and culture. Not just what Dribbble served you last week.
- Tool fluency. Figma and Adobe Creative Suite are second nature. You work fast, iterate without preciousness, and produce high-fidelity output that doesn't need a translator between you and engineering.
- Comfort with ambiguity. No brand guides. No existing design systems. No “make it like the last one.” A founder, a blank page, and a company that needs to look like it was inevitable. That should thrill you.
- Contrarian streak. Independent thinker. Arguments from first principles. Unafraid of unpopular positions. You believe the best ideas survive open debate. You know how to disagree and commit.
About Liminal
Liminal is a private B2B intelligence platform and strategy advisory firm serving identity, fraud, and cybersecurity organizations.
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