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Video Creator, User Generated Content and Social

StackAdapt
Toronto, CAN
Mid
Discovered 1 months ago

Full Job Posting

What You'll Be Doing:

Channel Expansion

Channel Expansion: Lead the launch of StackAdapt's TikTok channel and support expansion into Instagram, X, and Reddit in partnership with the organic brand and social manager.

Trend-Jacking & Ideation: Monitor daily viral formats, audio, and AdTech news to turn emerging internet culture into relevant brand and edutainment content within 24-48 hours.

Rapid Scripting & Production:

Script, film, and edit 3-4 short-form videos per week for 9:16 vertical feeds (TikTok, IG Reels, YouTube Shorts, LinkedIn), translating StackAdapt's brand voice into feed-native formats.

Build a weekly content slate with the organic brand and social manager, balancing reactive trend content with planned campaign and product moments.

Hook Optimization: Front-load the first 2-3 seconds of every video with high-energy visual or audio hooks to prevent viewers from scrolling past.

On-Camera Talent & Direction: Host the majority of videos yourself, building a recognizable on-camera presence for StackAdapt, and direct internal employees as supporting talent.

Algorithm-Driven Iteration: Analyze and share retention curves, drop-off rates, and audience interactions to constantly test new editing styles, formats, and messaging.

What You'll Bring to the Table

Social-Native Portfolio: A public portfolio or personal platform handle showing strong performance on short-form videos (look for strong pacing and captions, not cinematic sizzle reels).

Speed Over Perfection Mindset: You’ve got a bias for shipping: you'd rather post a good video today than a perfect video next week.

B2B Translation: Ability to take technical programmatic advertising concepts (CTV, DSPs, contextual targeting) and make them entertaining and accessible.

Platform Fluency: Deep understanding of how algorithms rank content differently across LinkedIn vs. TikTok or Instagram.

Technical Versatility: Fluency in native editing tools (CapCut or similar); Premiere or After Effects.

Comfort working solo end-to-end: You can be the writer, camera operator, host, and editor on the same video.

What Success Looks Like in Year One

A consistent publishing cadence of 3-4 short-form videos a week, with a repeatable process from trend-spot to published post in 24-48 hours.

Clear, improving performance trends across hook retention, watch-through rate, and engagement, driven by a visible test-and-iterate process.

One or more recognizable recurring formats and a recognizable on-camera presence audiences associate with StackAdapt.

A track record of translating dense AdTech concepts (CTV, DSPs, contextual targeting) into content that performs with a broader, non-technical audience.

TikTok channel launched with a distinct content approach, with early traction informing expansion to new platforms.

The compensation range listed for this role reflects the expected base salary for candidates located in the posting country based on a global rate. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location. We do not ask c andidates about current or prior salary history, and we will not use such information, if volunteered, in setting an offer.

This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package.

Factors Influencing Final Compensation:

The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications.

Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer.

StackAdapter's Enjoy:

Highly competitive salary

Retirement/ 401K/ Pension Savings globally

Competitive Paid time off packages including birthday's off!

Access to a comprehensive mental health care program

Health benefits from day one of employment

Work from home reimbursements

Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto

Robust training and onboarding program

Coverage and support of personal development initiatives (conferences, courses, books etc)

Access to StackAdapt programmatic courses and certifications to support continuous learning

An awesome parental leave program

A friendly, welcoming, and supportive culture

Our social and team events!

Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies.

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