Training Manager - Sales

Job Purpose

Key Responsibilities

• Develop and execute annual sales training plans.
• Conduct onboarding programs for new sales employees.
• Design training materials, manuals, presentations, and e-learning content.
• Train sales teams on:
• Dairy products and product features.
• Sales techniques and negotiation skills.
• Customer relationship management.
• Route-to-market strategies.
• Food safety and quality standards.
• Assess training needs through performance reviews and sales data analysis.
• Organize workshops, coaching sessions, and field training.
• Evaluate training effectiveness using KPIs and feedback surveys.
• Collaborate with Sales Managers to identify skill gaps.
• Monitor industry trends and introduce best training practices.
• Manage training budgets and external training providers.
• Maintain training records and compliance documentation.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Human Resources, Education, or related field.
• 5–10 years of experience in sales training, preferably within FMCG, dairy, food & beverage, or agricultural sectors.
• Strong knowledge of sales processes and customer management.
• Experience in instructional design and adult learning principles.
• Excellent presentation and communication skills.
• Proficiency in Microsoft Office and Learning Management Systems (LMS).

Key Skills

• Sales Coaching

• Training & Development

• Leadership
• Performance Management

• Communication & Interpersonal Skills

• Data Analysis
• Project Management
• Stakeholder Management

KPIs

• Training completion rate.
• Sales team productivity improvement.
• Increase in sales revenue after training interventions.
• Product knowledge assessment scores.
• Employee retention and engagement levels.
• Customer satisfaction metrics.
• Time-to-productivity for new sales hires.

Reporting Structure

• Reports to: Sales Director / Commercial Director / HR Director
• Supervises: Sales Trainers, Training Coordinators, or Learning Specialists

Job Type: Full-time

Application Question(s)

• SAP Experience

Experience

• FMCG: 1 year (Preferred)