Trade Marketing & Visual Merchandising Executive

About The Role

Trade Marketing & Visual Merchandising Executive

1. Retail & E-Retail Support

• Support the coordination and execution of new retail openings, including boutiques, shop-in-shops, and trade animations.
• Plan and manage boutique events to strengthen client engagement and drive brand loyalty.
• Conduct regular market visits to assess brand representation, monitor product performance, and build strong relationships with field teams and retail partners.
• Track boutique performance and prepare post-activation reports and business analyses for internal stakeholders.
• Perform regular online audits to ensure compliance with brand guidelines across e-retail and partner platforms.

2. Visual Merchandising Ownership

• Serve as the primary point of contact for all visual merchandising activities across the two regions.
• Develop and update planograms for all retail doors in line with product launches and campaign priorities.
• Manage POSM, including ordering, shipping, and installation.
• Coordinate visual updates and maintain alignment with global merchandising standards.
• Monitor and report on VM implementation to ensure consistency and excellence across all points of sale.

3. Trade Animations & Retail Activations

• Lead end-to-end project management of trade animations, including window takeovers, pop-ups (e.g., 3x3 and 8x8 formats), and in-store events.
• Prepare briefs for local agencies and contractors, ensuring alignment with brand objectives and global guidelines.
• Coordinate with malls, duty-free operators, and external partners during production and installation phases.
• Oversee on-site implementation, organize photography, and liaise with field teams to ensure flawless execution.
• Prepare detailed post-campaign reports, including performance analysis, visual recaps, and key learnings.
• Conduct market research and monitor competitor activities to identify trends, gather inspiration, and uncover opportunities.

4. Digital & E-Retail Support

• Ensure brand consistency across all digital and e-retail touchpoints (retailers’ social accounts, retailers’ websites).
• Coordinate digital campaigns supporting trade activations, including homepage banners, pop-up ads, and promotional placements.
• Provide approved assets, packshots, product descriptions, and campaign content in line with the annual marketing calendar.
• Collaborate with partners to optimize online visibility and merchandising.

5. 360° Marketing Support

• Assist in the execution of integrated marketing plans across PR, events, retail, and digital channels.
• Support budget tracking, purchase orders, and invoice processing.
• Prepare marketing reports, presentations, and performance summaries.
• Coordinate with internal teams and external agencies to ensure timely delivery of all initiatives.

Profile & Competencies

• Bachelor's degree in Marketing, Business Administration, Luxury Management or related field.
• 3–5 years of experience in Trade Marketing, Visual Merchandising, Retail Marketing or Brand Activation, preferably within luxury, beauty or fragrance.
• Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
• Excellent attention to detail and strong visual sensitivity.
• Experience coordinating external agencies, suppliers and retail partners.
• Strong analytical skills with the ability to interpret sales and activation performance data.
• Proficiency in Microsoft Office, particularly PowerPoint and Excel.
• Excellent communication and presentation skills.
• Fluent in English; Arabic is a plus.
• Willingness to travel across the region when required.

Nice To Have

• Experience within fragrance, beauty or luxury retail.
• Knowledge of planogram creation and visual merchandising tools.
• Experience working with travel retail operators and duty-free environments.
• Understanding of e-retail and digital merchandising best practices.
• Previous exposure to MEA and APAC markets.