Trade And Shopper Marketing Manager GCC
Skills
About This Role
Job Description
About this Position
The Trade & Shopper Marketing Manager is responsible for developing and executing channel and shopper marketing strategies across GCC markets to drive category growth, increase market share, strengthen retailer partnerships, and improve in-store execution excellence.
What You´ll Do
- Develop and execute GCC trade and shopper marketing strategies aligned with brand and commercial objectives.
- Translate category and shopper insights into actionable channel and customer plans.
- Drive Perfect Store execution standards across key channels and customers.
- Lead annual trade activation-calendar planning in alignment with marketing and sales priorities.
- Work closely with Key Account Managers and Sales teams to develop customer business plans and channel strategies
- Analyze shopper behavior, category trends, competitor activities, and market dynamics to identify growth opportunities
- Design and implement impactful shopper activation programs, promotions, and in-store campaigns to drive sales and brand visibility.
- Manage retailer activation plans for key accounts and strategic customers and ensure strong execution excellence across all customer touchpoints.
- Partner with Sales, Marketing, Supply Chain, and Finance teams to deliver business targets and maximize ROI.
- Support new product launches through go-to-market planning, launch execution, and post-evaluation analysis.
- Manage trade marketing budgets effectively with strong focus on ROI and efficiency.
- Prepare regular business reviews, insights, and recommendations for senior
- What makes you a good fit
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 4–6 years of experience in Trade Marketing, Shopper Marketing, Category Management, or Sales within FMCG.
- Strong understanding of GCC retail landscape, including Modern Trade and Traditional Trade channels.
- Experience working with key retailers across GCC markets.
- Strong analytical and commercial acumen with ability to derive actionable insights from data.
- Proven experience in managing promotions, activations, and merchandising initiatives.
- Excellent stakeholder management and communication skills.
- High ownership mindset with strong execution capabilities.
- Fluency in English required.
- At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences.
- We believe the uniqueness of all our employees is the power in us.
- Become part of the team and bring your uniqueness to us!
- We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
Job Details
Role Level: Mid-Level Work Type: Full-Time Country: United Arab Emirates City: Dubai Company Website: http://www.henkel.com Job Function: Marketing Company Industry/
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