Technical Product Marketing Manager

About SpiderSilk

Role Overview

Technical Product Marketing Manager

UAE, KSA, and USA

Positioning, Messaging & Narrative

• Own SpiderSilk’s platform positioning and messaging across Exposure Management and Agentic SOC.
• Develop differentiated narratives by persona (CISO, SOC leadership, security engineering, risk/compliance).
• Translate technical capabilities into outcome-driven value propositions, proof points, and customer-ready language.

ICP, Personas & Use-Case Definition

• Define and maintain

ICP

• , personas, priority use cases, and buyer journey in partnership with Sales and Product.
• Create messaging frameworks aligned to how security teams evaluate solutions (discovery → technical validation → POC → procurement).

Competitive Intelligence & Win Themes

• Own competitive intelligence: landscape tracking, differentiation, and “why we win” narratives.
• Build and maintain competitive assets: battlecards, objection handling, feature comparisons, and talk tracks.
• Establish structured feedback loops with Sales via win/loss insights and field learnings.

Product Launches & Release GTM

• Lead GTM readiness for launches and major releases: messaging, narratives, core assets, internal enablement, and external-facing materials.
• Ensure Sales and Solutions teams have updated talk tracks, FAQs, and evaluation guidance tied to each release.

Technical Content & Thought Leadership

• Own the creation of technically credible assets: solution briefs, product one-pagers, technical blogs, case studies, whitepapers, and research-driven reports.
• Convert internal research and platform insights into market-facing content that builds trust with security buyers.

Sales Enablement & Field Activation

• Build enablement that supports enterprise cycles: pitch decks, discovery guides, POC narratives, security FAQs, and executive value framing.
• Support field engagements when needed (e.g., key calls, workshops/webinars, executive briefings) to reinforce the narrative and handle technical/competitive objections.
• Tailor messaging and sales plays for UAE, KSA, and USA while maintaining a consistent global story.

Cross-Functional Collaboration

• Partner closely with Product/Technology to stay current on roadmap themes and technical differentiation.
• Align with Sales leadership on target segments, objections, and deal-stage needs.
• Collaborate with marketing teams on distribution/activation of messaging (without owning paid channels or demand-gen operations).

Measurement & Continuous Improvement

• Measure effectiveness through asset adoption, sales feedback, win/loss insights, evaluation/POC progression, and deal-stage conversion improvements.
• Report insights and recommendations to Sales leadership and iterate messaging/enablement based on what the field is seeing.

What You Will Deliver

• Clear, differentiated messaging and positioning for SpiderSilk’s platform portfolio.
• Competitive narratives and sales plays that improve conversion in enterprise cycles.
• Launch-ready GTM packages for releases (messaging + assets + enablement).
• High-quality technical content that establishes SpiderSilk as a trusted authority.
• Strong alignment between Sales, Product, and Technology on a consistent buyer-relevant story.

Requirements

• **5+ years**
• in product marketing / technical product marketing in
• cybersecurity
• (B2B).
• Strong understanding of cybersecurity concepts and security buyer workflows.
• Proven ability to translate technical capabilities into clear narratives and sales-ready assets.
• Experience supporting GTM across multiple geographies (UAE, KSA, USA preferred).
• Strong writing, communication, and project management skills.
• Comfortable working cross-functionally with technical and commercial teams.
• Nice to Have
• Background in Exposure Management / ASM / CTEM, SOC tooling, threat intelligence, XDR/SIEM, or adjacent categories.
• Experience building competitive programs (battlecards, win themes, structured win/loss).
• Experience supporting technical workshops/webinars and shaping demo narratives with Solutions/Sales Engineering.

What Success Looks Like

• SpiderSilk has a
• consistent, differentiated
• story that resonates with security buyers.
• Improved deal execution: better discovery, stronger technical validation, and higher POC confidence.
• Stronger competitive performance and clearer win themes reflected in sales cycles.
• Sales and Solutions teams actively use enablement because it’s relevant, current, and effective.
• Growing recognition of SpiderSilk as a thought leader in

Exposure Management