Technical Campaign Executive

Role Overview

Your Role

• Build and manage customer journeys and automated campaign workflows within CRM platforms.
• Create and maintain audience segmentations for personalised communications.
• Support end-to-end CRM campaign execution across multiple brands and business areas.
• Manage campaign scheduling and deployment activity.
• Ensure CRM data and campaign processes are accurate, efficient and effective.
• Support reporting activity and campaign performance analysis.
• Identify opportunities to improve processes, workflows and operational efficiency.
• Work with CRM, marketing and content colleagues to deliver engaging customer experiences.

Skills You Will Bring

• Experience in CRM, email marketing, marketing automation or digital marketing.
• Hands-on experience delivering or supporting end-to-end CRM campaigns.
• Experience with CRM platforms such as Braze, Salesforce Marketing Cloud, Adobe Campaign or similar tools.
• Experience building customer journeys, automations, audience segmentation or campaign workflows.
• Strong organisation, attention to detail, data-informed decision-making and stakeholder collaboration.
• A proactive mindset focused on process improvement and continuous learning.

Desirable Experience

• Direct experience using Braze is desirable.
• Exposure to Tableau or other data visualisation tools is desirable.
• Basic SQL knowledge or audience-querying experience is desirable.
• Experience in media, entertainment, publishing, competitions or customer engagement is desirable.

Working Pattern and Location

• Permanent London hybrid role with one office day per week.
• Thursday is the team's anchor office day.
• Occasional travel for team collaboration may be required.

Benefits

• 28 days holiday plus bank holidays and two volunteer days.
• Access to Bauer Academy development opportunities.
• Enhanced maternity, adoption, paternity and shared parental leave pay.
• Flexible working opportunities.