Lead Data Analyst

Role Overview

Working Pattern

• This is a hybrid role based in London.
• The position is full-time and permanent.

Key Responsibilities

• Develop analytics strategies and establish best practices for analysis, reporting and visualisation.
• Define and monitor KPIs across the organisation.
• Analyse audience behaviour, content consumption and engagement across platforms.
• Develop audience segmentation approaches for growth, retention and engagement.
• Lead scalable reporting and analytics solutions across European markets.
• Build and maintain Tableau dashboards and reports.
• Translate complex insights into stories for stakeholders and promote data-informed decisions.
• Evaluate emerging analytics tools and methodologies.
• Support and mentor analysts and contribute to continuous improvement.

Candidate Requirements

• Experience in data analysis, business intelligence or analytics roles.
• Excellent SQL skills querying large-scale consumer datasets.
• Expertise in data visualisation tools, ideally Tableau.
• Experience translating data into actionable business recommendations.
• Understanding of audience analytics, segmentation and advertising performance metrics.
• Ability to build relationships and influence stakeholders.
• Experience leading projects and supporting other analysts.
• Experience in digital, product or user analytics.
• Media, digital publishing or audio experience is desirable but not essential.

Team and Organisation

Benefits

• Benefits include 28 days of holiday, bank holidays and two volunteer days.
• Employees have access to Bauer Academy training and enhanced family leave provisions.
• Flexible working opportunities are available.