Tech Ops Engineer

Good to have: Mailchimp hands-on and SEO basic knowledge
Prefer: In Pune
Time: Active support to client till 12:30am/1am
Send CVs for filtering: Gautam P
POC for clarification: Gautam P

The Ad Operations Executive is responsible for the end-to-end trafficking, implementation, quality assurance, and management of digital advertising campaigns across multiple ad technology platforms. The role involves campaign setup, tracking implementation, billing reconciliation, and collaboration with internal teams and external vendors to ensure successful campaign delivery.

Key Responsibilities

Campaign Management
Create, configure, and manage digital advertising campaigns using CM360 (DCM) and Placements.io.
Review and revise Insertion Orders (IOs) based on campaign requirements.
Monitor campaign delivery and troubleshoot trafficking-related issues.
Perform campaign QA before launch to ensure accurate setup.

Ad Trafficking & Tag Management
Traffic display advertising creatives across supported platforms and generating the tags
Generate and implement Floodlight tracking tags in CM360.
Support tag implementation and validation using Google Tag Manager (GTM).
Coordinate with implementation teams for tracking deployment and testing.
Assist with third-party ad serving and tracking using DoubleVerify and Flashtalking.

Verification & Quality Assurance
Perform end-to-end QA of creatives, click-through URLs, impression tracking, and Floodlight implementation.
Create campaign blueprints and verification setups using DoubleVerify.
Troubleshoot tracking and implementation issues with internal and external stakeholders.

Billing & Operations
Perform monthly billing reconciliation and validate campaign delivery against approved budgets.
Maintain campaign documentation and ensure data accuracy.
Track monthly media budgets and support financial reporting using Microsoft Excel.

Documentation & Reporting
Create and maintain trafficking sheets and campaign trackers using Google Sheets.
Update media plans and campaign documentation.
Prepare campaign status updates and operational reports.

Research & Platform Support
Conduct competitive analysis using MediaRadar and other available tools.
Capture media screenshots for campaign verification and documentation.
Provide operational support for LinkedIn Ads, Meta Ads, and YouTube campaigns as requested.

Soft Skills
Understanding of digital advertising operations and campaign trafficking.
Strong analytical, and problem-solving skills.
Excellent communication and stakeholder management abilities.