Supply Planner

Fishwife is a woman-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. We source from responsibly managed fisheries and aquaculture farms to bring the vibrance of conservas culture to the North American table. We launched in December 2020 and have been feature by publications like The New York Times, Bon Appetit, Forbes, Vogue, LA Times, INSIDER, and many more.

Fishwife has become one of the buzziest brands in food and beverage. We've built our reputation on sold-out pop-ups and cookbook tours, collaborations with Whole Foods Market, Sweetgreen, Glossier, Lisa Says Gah, Fly By Jing, and countless more, and an Instagram and TikTok presence that Rachel Karten's Link in Bio named the best in the industry.

This role builds what comes next. You'll own brand at Fishwife end to end — positioning, campaigns, partnerships, creative direction, and press — and lead the team that brings it to life. We've built a brand people are obsessed with; now we need someone to make sure that obsession shows up in 11,000+ doors, on shelf, in the press, and in every campaign we run, not just in the feed. You'll build the annual brand plan, own a real budget, hire and grow a small team, and work directly with our CEO on the collabs and cultural moments Fishwife is known for.

Own Fishwife's brand strategy, positioning, and voice as we scale from cult favorite to household staple

Build and own the annual brand calendar and integrated campaign plan, aligned to commercial priorities across DTC, Amazon, and retail

Define brand health measurement — awareness, consideration, affinity — and report on it to leadership

Lead brand work behind new product launches — narrative, naming and launch creative — supporting the commercial go-to-market plan

Lead integrated campaigns from brief to launch across social, email, paid, packaging, events, and press

Serve as creative director for the brand: set the bar, write the briefs, give the notes, protect the voice

Manage the freelance and agency roster — photographers, editors, designers, PR — and hold them to quality and timeline

Own brand standards across every touchpoint, including guidelines for in-store and on-shelf execution

Own brand partnerships strategy in collaboration with the CEO; shape the annual collab calendar and decide which opportunities are worth the brand

Lead evaluation, negotiation, and execution of major collaborations and co-branded launches, partnering with commercial and sales to execute when partnerships expand into brand marketing budget retail channel

Own earned media and PR strategy, including agency management, and build relationships with the writers and editors who cover this category

Manage, coach, and grow the brand team — Social Media Lead to start, with room to build

Set clear priorities and quality standards, and give real feedback

Own the brand marketing budget and make the tradeoff calls on where it goes

Partner closely with Growth to make brand and performance work as one system, not two silos

Provide brand direction and creative assets for retail activation — demos, displays, collateral, key account programs

Communicate strategy, results, and tradeoffs clearly to leadership

Instagram, TikTok, YouTube, an affiliate/creator platform (e.g. ShopMy, Levanta), CapCut or Adobe CC, Notion, Shopify

Food and beverage

Press and earned media relationships in food, lifestyle, or culture

Experience opening a new category or educating a market

At Fishwife, our four core values shape both our daily actions and our long-term vision. We aim to build a delightful world with intention and creativity , constantly surprising and inspiring our community. We are committed to being fantastic partners to everyone we work with—inside and outside the company. We embrace autonomy, trust, and proactivity , empowering each team member to think and act like an owner. And through it all, we move like water —navigating change with resilience, adaptability, and grace.