Supervisor, Marketing Science
Role Overview
Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; Numerous provincial, national, and global awards; And the title of agency of the year in Canada in 2015, 2017, 2018, and 2020!
We are continually reinventing ourselves. As media becomes more complex, so does our realm of expertise. We are continually improving our strategy and planning of traditional, digital, and social media. We support our clients in all their media needs, from search engine marketing (SEM / SEO), business intelligence, programming, and distribution!
Touché! has refused to become a "big company, "choosing instead to be a "big start-up." Innovation, collaboration, and passion are our core values, and we care about our employees. We are looking to expand our passionate team.
Touché! is the strength of a network, the agility of a start-up.
WHAT WE ARE LOOKING FOR
Marketing Science is responsible for guiding the insights and analytics practice for OM’s highest profile clients. We work closely with agency partners to shape the strategic direction of our clients through data driven insights, audience / advanced analytics and performance driven measurement.
As an Supervisor, Marketing Science, you contribute to the development and execution of the Marketing Science vision for our Clients. Reporting to the Group Director, Marketing Science, you are a senior strategic and analytic resource within the agency.
Main responsibilities
Thought leader for client teams with respect to data-led strategy, measurement and insight
Responsibility for key Marketing Science outputs per client:
Client Business Overviews
Measurement Frameworks
Learning Agendas
Data Visualization
Models
Insight development through direct data analysis
Authoritative communication with Clients; being a subject matter expert as it relates to Media Strategy, Measurement, and Insight, including testing, MMM, ROI, and competitive analysis.
Work with Strategy teams to identify and develop project-based initiatives
Carry out evaluation for analysts and senior analysts
Manage team priorities and workloads
Participate in internal projects to enhance company growth
Resolve technical campaign problems through quality control and campaign auditing
Participate in the coaching and development of team members
Contribution to test design and Setup, including writing test proposals and coordinating with internal and external parties
Be the main point of contact for client-side insights and analytics resources
Audience – Ability to develop and provide guidance to clients and internal teams on audience insights using large datasets. Familiarity with activating, reporting and insight generation for segmentation schemes necessary
WE WANT TO KNOW YOU IF YOU HAVE
Client Management: 4+ years in a client facing role, and an ability to discover, interpret, and respond to their needs.
Digital Performance management: 4+ years measuring and optimizing Digital Media advertising
Statistical Analysis: Ability to apply common Statistical analyses in a media context, including concepts such as Correlation, Clustering, regression analyses,
Data and Marketing Technology: Familiarity with current Data and Martech solutions, particularly those associated with Google, Adobe, Facebook, DMPs, and analytics vendors. Fluency with concepts of database design and SQL
Digital and Data Marketplace: Understanding of publishers and platforms in the Canadian Marketplace
Digital Analytics: ability to develop and defend meaningful measurement of Digital media according to its purpose and role within the consumer journey
Offline Media: U nderstanding of the execution and measurement of offline channels
Media Planning: 4 years experience with Digital media, as well as experience with the roles, measurement, and process associated with offline channels
Media Strategy: Experience in contributing to plans from received objectives through Strategy, tactic selection, and measurement
Storytelling: Ability to translate data into action-based insights for our clients, informing and persuading as necessary, tailoring communication to a variety of audiences
Education: Post secondary education in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Advanced degree is preferred
Tools: Direct experience with, and proficiency in Standard and advanced data analysis tools and languages including Excel, R, Alteryx, Python, SPSS, SQL
Full Job Posting
WHO WE ARE
Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; Numerous provincial, national, and global awards; And the title of agency of the year in Canada in 2015, 2017, 2018, and 2020!
We are continually reinventing ourselves. As media becomes more complex, so does our realm of expertise. We are continually improving our strategy and planning of traditional, digital, and social media. We support our clients in all their media needs, from search engine marketing (SEM / SEO), business intelligence, programming, and distribution!
Touché! has refused to become a "big company, "choosing instead to be a "big start-up." Innovation, collaboration, and passion are our core values, and we care about our employees. We are looking to expand our passionate team.
Touché! is the strength of a network, the agility of a start-up.
WHAT WE ARE LOOKING FOR
Marketing Science is responsible for guiding the insights and analytics practice for OM’s highest profile clients. We work closely with agency partners to shape the strategic direction of our clients through data driven insights, audience / advanced analytics and performance driven measurement.
As an Supervisor, Marketing Science, you contribute to the development and execution of the Marketing Science vision for our Clients. Reporting to the Group Director, Marketing Science, you are a senior strategic and analytic resource within the agency.
Main responsibilities
Thought leader for client teams with respect to data-led strategy, measurement and insight
Responsibility for key Marketing Science outputs per client:
Client Business Overviews
Measurement Frameworks
Learning Agendas
Data Visualization
Models
Insight development through direct data analysis
Authoritative communication with Clients; being a subject matter expert as it relates to Media Strategy, Measurement, and Insight, including testing, MMM, ROI, and competitive analysis.
Work with Strategy teams to identify and develop project-based initiatives
Carry out evaluation for analysts and senior analysts
Manage team priorities and workloads
Participate in internal projects to enhance company growth
Resolve technical campaign problems through quality control and campaign auditing
Participate in the coaching and development of team members
Contribution to test design and Setup, including writing test proposals and coordinating with internal and external parties
Be the main point of contact for client-side insights and analytics resources
Audience – Ability to develop and provide guidance to clients and internal teams on audience insights using large datasets. Familiarity with activating, reporting and insight generation for segmentation schemes necessary
WE WANT TO KNOW YOU IF YOU HAVE
Client Management: 4+ years in a client facing role, and an ability to discover, interpret, and respond to their needs.
Digital Performance management: 4+ years measuring and optimizing Digital Media advertising
Statistical Analysis: Ability to apply common Statistical analyses in a media context, including concepts such as Correlation, Clustering, regression analyses,
Data and Marketing Technology: Familiarity with current Data and Martech solutions, particularly those associated with Google, Adobe, Facebook, DMPs, and analytics vendors. Fluency with concepts of database design and SQL
Digital and Data Marketplace: Understanding of publishers and platforms in the Canadian Marketplace
Digital Analytics: ability to develop and defend meaningful measurement of Digital media according to its purpose and role within the consumer journey
Offline Media: U nderstanding of the execution and measurement of offline channels
Media Planning: 4 years experience with Digital media, as well as experience with the roles, measurement, and process associated with offline channels
Media Strategy: Experience in contributing to plans from received objectives through Strategy, tactic selection, and measurement
Storytelling: Ability to translate data into action-based insights for our clients, informing and persuading as necessary, tailoring communication to a variety of audiences
Education: Post secondary education in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Advanced degree is preferred
Tools: Direct experience with, and proficiency in Standard and advanced data analysis tools and languages including Excel, R, Alteryx, Python, SPSS, SQL
WHAT WE OFFER
- Touché! is a great place to work with friendly and dynamic team members. Some perks when working at Touché!:
- Full complement of health benefits
- Extra time-off days throughout the year
- Team Building Gatherings! Touché! throws great events and treats its staff well for their hard work
- Rewards & Recognition program
- Social Committee and Health & Wellness monthly events
- Free breakfast, snacks, specialty coffees, and much more
- OUR PROMISE
- We want you to live an experience that matches your talent!
- We are committed to providing you with multiple learning experiences to continue developing your talent.
- We offer a work environment that promotes the sharing of ideas and opinions, fun, and success.
- We offer you competitive remuneration and benefits that will make you say that choosing us was the best decision
- $70,000 - $90,000
- Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
- Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
- Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
About Weber Shandwick
Global advertising and marketing services holding company.
Visit company websiteApply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Weber Shandwick
AWS Sales & Growth Executive, Advertising and Marketing
Addison, USA
Assistant Associate, Investment - Orion
, USA
AWS Sales & Growth Executive, Energy & Utilities
Addison, USA
Media Intelligence, Global Manager
London, GBR
Media Manager
London, GBR
Statistical Programmer
, GBR
AWS Sales & Growth Executive, Consumer, Retail & CPG
, USA
AWS Sales & Growth Executive, Automotive
Chicago, USA
AWS Sales & Growth Executive, Advertising and Marketing
Addison, USA