Student Recruitment & Engagement Specialist
Key Skills for This Role
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About the Department
The Admissions Recruitment & Engagement Specialist is a member of the Student Recruitment & Engagement Team within the Office of Admissions. The RES is assigned a cohort of both first-year and transfer students and is responsible for managing these students throughout the admissions process. These roles serve as specialists in student relationship development, following up with well-qualified students to ensure an appropriate number complete applications in addition to recruiting commitments for the incoming class. RESs will have a working knowledge of best practices for interacting with current high school students and utilize engaging methods (phone, text, email, etc) to advise students about their college planning and how Berea should be a strong fit as they navigate college decision making.
Position Duties
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Regular and predictable attendance is essential. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Manage and follow-up with assigned cohort of students so that an appropriate number of well qualified students apply and move through the application phases of the admissions funnel. Utilize the Admissions Technosolutions Slate CRM to access and update student records, complete tasks, execute queries, and analyze reports Use data-driven communication methods and practices to advise students on how best to strengthen application files through submission of electives. Use high impact recruitment strategies (mail, phone, email, texts, etc) to follow up with all assigned admitted students to influence matriculation to Berea. Create annual strategic plan alongside Assistant Director of Student Recruitment & Engagement to maximize completion rates and yield rates. Manage the scheduling and completion of quick chats with applicants. Manage the scheduling and completion of financial aid/cost conversations with admitted students/ Provide direct support to Scholars in premier nomination pathways to encourage completion of applications and commitments if admitted. Participate in and support the application assessment process (holistic review), including but not limited to the review of academic & financial credentials as well as the exploration of fit and likelihood to retain. Conduct on-campus information sessions and conversations with prospective and admitted students. Conduct campus tours as needed for prospective students, families and other admissions guests. Support the transportation of admitted students and advisory groups to campus (airport pick-up, drop-offs, etc) Collaborate with Regional Admissions Managers to enhance application activity and confirm application details. Partner with the Campus Visits Team to initiate and support student yield visits (trueBlue, etc) As required, attend and participate in recruitment events (on-campus, virtual, college fairs, high school visits, etc) Complete administrative tasks, duties and responsibilities (Ask Admissions, expense reports, internal deadlines, etc). in a timely manner while maintaining quality customer service. Other roles/duties will be assigned as necessary to assist the College in the attainment of the goals set forth and the enhancement of a positive, respectful learning environment for all staff, faculty and students.
- Manage and follow-up with assigned cohort of students so that an appropriate number of well qualified students apply and move through the application phases of the admissions funnel.
- Utilize the Admissions Technosolutions Slate CRM to access and update student records, complete tasks, execute queries, and analyze reports
- Use data-driven communication methods and practices to advise students on how best to strengthen application files through submission of electives.
- Use high impact recruitment strategies (mail, phone, email, texts, etc) to follow up with all assigned admitted students to influence matriculation to Berea. Create annual strategic plan alongside Assistant Director of Student Recruitment & Engagement to maximize completion rates and yield rates.
- Manage the scheduling and completion of quick chats with applicants.
- Manage the scheduling and completion of financial aid/cost conversations with admitted students/
- Provide direct support to Scholars in premier nomination pathways to encourage completion of applications and commitments if admitted.
- Participate in and support the application assessment process (holistic review), including but not limited to the review of academic & financial credentials as well as the exploration of fit and likelihood to retain.
- Conduct on-campus information sessions and conversations with prospective and admitted students.
- Conduct campus tours as needed for prospective students, families and other admissions guests.
- Support the transportation of admitted students and advisory groups to campus (airport pick-up, drop-offs, etc)
- Collaborate with Regional Admissions Managers to enhance application activity and confirm application details.
- Partner with the Campus Visits Team to initiate and support student yield visits (trueBlue, etc)
- As required, attend and participate in recruitment events (on-campus, virtual, college fairs, high school visits, etc)
- Complete administrative tasks, duties and responsibilities (Ask Admissions, expense reports, internal deadlines, etc). in a timely manner while maintaining quality customer service.
Minimum Qualifications
- Education required to ensure success in this position: Bachelor’s degree, required Experience required to ensure success in this position: Experience with high school students preferred, but not required Special skills, knowledge and abilities: Ability to build relationships with high school students Affinity for people (eager to educate students about the Berea mission) Strong writing, public speaking and phone skills Demonstrated ability to meet deadlines in an independent work setting Commitment to diversity, equity and inclusion issues and initiatives Exhibit desire for ongoing learning about admissions recruitment practices and generational trends License, certification, or registration necessary: Valid Driver’s License Required background check Physical requirements: Ability to navigate campus/public buildings and grounds Ability to stand for extended periods of time Ability to travel Ability to occasionally lift up to 50 lbs. Environmental conditions: Limited travel Ability to operate the following vehicles or equipment: Standard office equipment: laptop computer with minimum software proficiency, fax machine, printer Vehicle: college car/van, golf cart
- Bachelor’s degree, required
- Experience with high school students preferred, but not required
- Ability to build relationships with high school students
- Affinity for people (eager to educate students about the Berea mission)
- Strong writing, public speaking and phone skills
- Demonstrated ability to meet deadlines in an independent work setting
- Commitment to diversity, equity and inclusion issues and initiatives
- Exhibit desire for ongoing learning about admissions recruitment practices and generational trends
- Valid Driver’s License
- Required background check
- Ability to navigate campus/public buildings and grounds
- Ability to stand for extended periods of time
- Ability to travel
- Ability to occasionally lift up to 50 lbs.
- Limited travel
- Standard office equipment: laptop computer with minimum software proficiency, fax machine, printer
- Vehicle: college car/van, golf cart
Our Benefits
- Berea College offers a comprehensive benefits package to eligible employees and their families including health care, dental, vision, retirement, health savings accounts, flexible spending accounts, life insurance, short-term disability, long-term disability and an Employee Assistance Program. The benefit package also includes access to the Child Development Laboratory for children of College Staff, ages 6 weeks to 6 years, Seabury Center Membership, Staff Development Funds and Tuition Reimbursement. Eligible staff employees also receive paid holidays, vacation, and sick leave. Part-time employees who work an average of twenty-four hours per week over the course of a year, receive benefits on a pro-rated basis. To learn more details, visit our benefits page at https://www.berea.edu/human-resources/employee-benefits . Our Unique Culture: Berea College strives to be a place where people with various Christian interpretations, different religious traditions, and no religious traditions work together in support of Berea's Great Commitments. Over the past century, various leaders of the College have applied the College’s inclusive scriptural foundation and spirit to their expanding world and welcomed those whose beliefs were consistent with the Christian gospel of impartial love. Therefore, Berea College today affirms its inclusive Christian tradition even as it respects the traditions of Jews, Muslims, Buddhists, and Hindus, as well as other faiths, and those holding no religious beliefs. We strive not to ignore our differences, but rather seek to understand each other honestly and respectfully, and together create a climate where anyone can openly discuss what they believe without fear of sanction. To that end, all persons who are willing to share in the spirit and the work of the Great Commitments as shaped by its preamble are welcome to study, to teach, and to work at Berea Labor Supervision: In support of Berea College’s great commitments, staff and faculty serve as labor supervisors. Our fourth great commitment, The Dignity of Labor, promotes learning and serving in community through the student Labor Program, honoring the dignity and utility of all work, mental and manual, and taking pride in work well done. Student Labor Supervision includes scheduling, assigning, and approving student work, developing students' workplace acumen, and providing tangible work experience. To learn more about the labor program office please see the following link Labor Program Office.
About Berea College
Private nonprofit Christian liberal arts work college serving low-income Appalachian students with tuition-free undergraduate education.
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