Strategy & Activation Manager, B2B

The Manager, Strategy & Activation position will be a leader on key client relationships, responsible for developing and executing integrated performance marketing and account-based marketing (ABM) strategies. In this role, you’ll be responsible for deeply understanding clients’ business challenges, goals, target accounts, and audiences, becoming the trusted “go-to” strategic partner for clients. You’ll succeed as a Strategy & Activation Manager if you’re a proven leader, have exceptional communication and analytical skills, and are a creative problem solver with a strong understanding of performance marketing, B2B marketing, ABM, and today’s evolving digital media landscape.

What You Will Do:

Serve as a strategic lead across digital performance channels including Paid Social, Programmatic/Display, Paid Search, Online Video, and emerging digital platforms

Develop and execute integrated B2B and account-based marketing strategies aligned to client business objectives, target accounts, buying groups, and customer journeys

Act as the primary point of contact for assigned clients; proactively manage communication, escalate issues when needed, and build strong client relationships

Partner with clients to understand business goals, KPIs, audience and account strategies, competitive dynamics, and the B2B buyer journey

Lead campaign strategy, planning, activation, and optimization across performance media and account-based marketing (ABM) programs to drive measurable business outcomes

Monitor and manage all aspects of campaign performance, pacing, optimization recommendations, and reporting insights across performance and ABM initiatives

Translate performance data and audience/account insights into actionable recommendations and strategic narratives for clients and internal stakeholders

Lead client status meetings, performance discussions, and strategic planning sessions both remotely and on-site

Manage and mentor a team of 1–3 Senior Analysts and/or Analysts

Drive operational excellence and contribute to process improvements that increase efficiency and campaign effectiveness

Desired Skills and Experience:

3–5+ years of experience in digital media planning, activation, performance marketing, and/or account-based marketing

Hands-on experience across Paid Social, Programmatic/Display, Paid Search, and digital campaign management platforms

Experience developing and executing B2B marketing strategies across account and audience targeting, segmentation, personalization, and multichannel activation. Experience with account-based marketing (ABM) is a plus.

Strong understanding of performance KPIs, attribution methodologies, audience targeting, account targeting, and optimization strategies

Familiarity with platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, SA360, DV360, The Trade Desk, or similar media technologies preferred

Strong analytical skills; comfort working with large datasets, Excel, reporting tools, and digital measurement platforms

Strong ability to build relationships and confidently manage day-to-day client communications

Excellent presentation, written, and verbal communication skills

Strong organizational and time management skills with the ability to prioritize in a fast-paced environment

Ability to thrive in an entrepreneurial, collaborative, and team-oriented culture

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:

Base Salary: $90,000 - $110,000

Target Annualized Discretionary Bonus: 5% ($4,500 - $5,500)

Target Total Cash: $94,500 - $115,500

Benefits:

Healthcare/Dental/Vision

Unlimited PTO

401k Contributions

$75/mo Wellness Stipend

$100/mo Mobile Phone Stipend

$50/mo Internet Stipend

$500/yr Annual Learning Stipend

$2,000/yr Annual Tuition Stipend

One-time $200 New Hire Home Office Equipment Stipend

Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave

Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.

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