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Director, Data Strategy & Analytics, Retail
Kepler Group
Baltimore, USA
Director
Onsite
$140,000 - $160,000
Discovered 1 weeks ago
Full Job Posting
Key Responsibilities:
- Be the senior analytics and data leader for a portfolio of Retail brands, requiring hands-on client management, and exceptional communication and prioritizations skills.
- Build and maintain day-to-day relationships with senior client stakeholders across marketing and analytics teams, and act as a point of escalation on all data and analytics matters.
- Partner with internal and external stakeholders to determine business goals and analytics opportunities, developing comprehensive Retail-focused measurement strategies.
- Utilize your natural curiosity and drive to innovate to advance client-specific measurement programs and create new solutions to apply across clients.
- Translate complex analytics and data into clear, cohesive insights for senior clients, and guide your team on how to do the same.
- Guide the evolution of Kepler’s internal technology platform, Kip, establishing a feedback loop of client needs and applied learnings from new tools that set the development roadmap for our engineering team.
- Inspire, coach, and mentor staff across multiple disciplines, and shape Kepler culture through your leadership.
- Be the trusted expert internally. Leverage your experience and knowledge to shape the department’s approach to Retail analytics and assist Kepler in driving new business growth in pitches and RFPs.
- Desired Skills and Experience:
- 6-8 years of experience of working with data for major digital media platforms (e.g. Google Marketing Platform, Meta, LinkedIn, etc.) across a variety of digital channels (Search, Display, Social, Video, and Email).
- Experience managing and building client relationships, highlighting the role of data strategy and analytics by developing and delivering strategic solutions for clients.
- Proven success at translating complex insights and analytics into materials for executive-level audiences.
- Advanced proficiency in retail measurement, with 4-6+ years of experience working with data from Retail Media Networks, including Amazon Advertising, Walmart Connect, and Target Roundel to gain product and customer insights that drive program-level strategy.
- Hands-on experience using data clean rooms for measurement and insights around customer and media efficiency; Amazon Marketing Cloud experience is preferred, but transferable experience with similar platforms, like LiveRamp, will be considered.
- Experience with advanced analytics and modeling (e.g. forecasting, marketing mix modeling, LTV), and the design and execution of media tests including audience and geo-based incrementality experimentation.
- Comfort with full stack of modern marketing data infrastructure (ETL tools, data storage and querying solutions), understanding the data’s downstream impact on analytics and insights.
- Demonstrated understanding of adtech’s influence on targeting and measurement, with a specific focus on the use of CDPs and online-to-offline solutions
- Appetite for learning new technologies and leveraging AI daily to drive efficiency and innovation.
- Expertise in using data and modeling to shape audience segments and predict LTV.
- Experience managing an internal team of 5-10+ across multiple locations, while coordinating cohesive account strategy with cross-department leadership.
- Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.
- Total Compensation:
- Base Salary: $140,000 - $160,000
- Target Annualized Discretionary Bonus: 10% ( $14,000 - $16,000)
- Target Total Cash: $154,000 - $176,000
Benefits:
- Healthcare/Dental/Vision
- Unlimited PTO
- 401k Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere 4 weeks per year
- Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
- Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @ keplergrp.com email address. Learn how to stay safe by clicking here
Qualifications
- Experience with advanced analytics and modeling (e.g. forecasting, marketing mix modeling, LTV), and the design and execution of media tests including audience and geo-based incrementality experimentation.
About Kepler Group
Marketing and Advertising600 employeesFounded 2012
Data-driven digital marketing and media agency for global brands.
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