Store Manager - AMIRI Dubai Mall

Overview

General Job Description

1. Commercial Performance & Business Management

• Drive boutique sales performance and achieve monthly, quarterly, and annual targets.
• Monitor and analyze KPIs including Sales Achievement, Conversion Rate, UPT, ATV, CRM Recruitment, Retention, and Client Appointments.
• Identify commercial opportunities and implement action plans to improve performance.
• Review daily, weekly, and monthly business reports and communicate priorities to the team.
• Ensure strong follow-up on individual and boutique performance objectives.
• Develop initiatives to increase client acquisition, retention, and repeat business.

2. Client Experience & Clienteling

• Ensure delivery of an exceptional luxury client experience at all times.
• Lead by example on the shop floor, acting as a role model in client engagement and selling behaviors.
• Build and maintain relationships with top clients and VICs.
• Partner with the CRM team to develop client recruitment, retention, reactivation, and appointment strategies.
• Ensure the team consistently executes client outreach activities, appointments, follow-ups, and CRM actions.
• Manage and support boutique events, private appointments, and client activations.

3. Team Leadership & Development

• Recruit, onboard, coach, and develop high-performing team members.
• Conduct regular performance reviews, monthly touch bases, and coaching sessions.
• Create individual development plans for team members and identify succession opportunities.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Ensure strong product knowledge, selling techniques, and brand standards across the team.
• Manage attendance, schedules, leave planning, and workforce productivity.

4. Retail Operations & Compliance

• Oversee all boutique operations to ensure efficiency and compliance with company policies.
• Ensure adherence to cash handling, stock management, security, and operational procedures.
• Maintain accurate documentation and reporting requirements.
• Ensure compliance with local regulations and company standards.
• Act as the primary point of contact for operational matters within the boutique.

5. Stock Management & Inventory Control

• Partner with the stock team to maintain inventory accuracy and organization.
• Monitor stock levels and proactively identify replenishment needs.
• Ensure inventory movements, transfers, and stock counts are completed accurately.
• Support initiatives to optimize stock availability and sell-through performance.
• Minimize stock losses and maintain strong inventory controls.

6. Visual Merchandising & Brand Standards

• Ensure VM guidelines are consistently implemented and maintained.
• Collaborate with the Visual Merchandiser to support product launches, seasonal updates, and floor moves.
• Maintain boutique presentation according to AMIRI global standards.
• Monitor boutique environment, fixtures, displays, and overall luxury presentation.

7. Cross-Functional Collaboration

• Work closely with the Brand Manager, CRM, Visual Merchandising, Buying, Marketing, HR, and Operations teams.
• Support regional initiatives and business projects.
• Provide market feedback and client insights to support business decisions.
• Collaborate with Head Office teams to ensure alignment on priorities and objectives.

8. Reporting & Communication

• Prepare and submit regular reports on sales performance, team productivity, CRM activity, and operational matters.
• Communicate business priorities and performance updates to the team.
• Escalate key business risks and opportunities to the Brand Manager.
• Ensure accurate and timely reporting across all business functions.

Experience & Background

• Minimum 5–7 years of experience in luxury retail.
• Minimum 2–3 years of experience in a Store Manager or senior leadership role.
• Experience managing high-performing luxury fashion teams.
• Strong understanding of clienteling, CRM, and luxury customer service.

Technical Skills

• Strong understanding of retail KPIs and commercial drivers.
• Experience with CRM systems and client development strategies.
• Good analytical and reporting skills.
• Proficiency in Microsoft Office applications.

Competencies

• Leadership and team development.
• Strong coaching and mentoring abilities.
• Excellent communication and interpersonal skills.
• Commercially driven with strong business acumen.
• Client-centric mindset.
• Strong organizational and problem-solving skills.
• Passion for luxury fashion and emerging industry trends.
• Ability to perform under pressure and manage multiple priorities.

Work Environment

Incentive And Bonus

Other Requirements

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