Sr. Specialist Retail Media Insight

Overview

Role Summary

• This is a regional role that drives performance excellence and revenue optimization across all markets by conducting deep performance analysis and translating insights into clear, actionable recommendations for the retail media function.
• This role ensures retail media ad campaigns and overall performance decisions to drive country performance are dependent on data markers and insights.
• The role elevates campaign effectiveness, partner value, and revenue growth at scale.
• It requires advanced technical expertise, problem-solving, and insight generation across diverse markets.
• They will be responsible for developing frameworks, driving optimization standards, and identifying incremental revenue opportunities while ensuring that campaigns deliver measurable value and managing the performance of local teams & identifying areas of improvement that drive impact for the business.
• What’s On Your Plate?
• Provide regional insights to local Retail Media Leads & regional partnerships teams to inform decision-making and improve performance across advertiser segments.
• Detect early risks of under-delivery on revenue targets and proactively recommend optimization strategies to ensure delivery.
• Drive test-and-learn initiatives and collaborate with Product & Tech teams to pilot new solutions.
• Produce regional post-campaign reviews and insights for both advertisers and internal stakeholders, ensuring learnings cascade across markets.
• Troubleshoot cross-market campaign issues and escalate to appropriate internal stakeholders when necessary.
• Identify monetization gaps, revenue leakage, pacing issues, and inventory underutilization.
• Develop structured deep-dive diagnostics with prioritized action plans for markets.
• Standardize measurement frameworks across markets
• Utilize predictive modeling and segmentation analysis to forecast performance and identify growth cohorts.
• Build and maintain regional dashboards tracking revenue, delivery health, and partner performance.
• Create executive-ready summaries translating complex data into clear business actions.
• Ensure KPI definitions and reporting standards are aligned regionally & centrally.
• Build execution roadmaps with markets around highest-impact opportunities.
• Drive prioritization and accountability across multiple stakeholders.

What We Ordered

• Bachelor’s degree in Statistics, Business Analytics, Engineering, Economics, or related field.
• 4-5 years of experience in data analytics, retail media, digital advertising, or e-commerce.
• Expertise in retail media platforms, programmatic buying, attribution models, and campaign optimization levers.
• Strong commercial exposure and understanding of revenue drivers.

Experience

• in FMCG and/or multi-market environments preferred.
• Advanced proficiency in Tableau, Power BI, or Looker.
• Strong Excel/Google Sheets modeling.
• Ability to interpret complex datasets and translate into actionable insights.
• Persuasive communicator with the ability to present insights and recommendations to senior stakeholders across markets.
• Collaborative mindset, experience working with cross-functional and cross-country teams preferred.
• Strong stakeholder management and project prioritization skills
• Fluent English speaker required; Arabic language proficiency preferred.