Sr. Route Salesman
Role Overview
Maximize sales volume, minimize stale products, and achieve distribution targets.
Implement agreed merchandising standards, collect accounts receivable, and maintain high customer service.
Follow operating procedures and share market information that may help identify sales opportunities.
Key Skills for This Role
Full Job Posting
Role purpose
Maximize sales volume, minimize stale products, and achieve distribution targets.
Implement agreed merchandising standards, collect accounts receivable, and maintain high customer service.
Follow operating procedures and share market information that may help identify sales opportunities.
Sales and customer service
- Sell the full product range to assigned customers against agreed sales targets and stale-product targets.
- Follow customer call frequency and daily route plans; customer visits are reviewed during daily supervisor debriefings.
- Agree order requirements for the next selling period and maintain customer stock levels to reduce out-of-stocks.
- Implement agreed in-store merchandising and coordinate additional merchandiser support with the supervisor.
- Report competitor activity and relevant market information to the supervisor.
Vehicle, cash, and operating duties
- Carry out daily and weekly vehicle checks, keep the sales vehicle clean and roadworthy, and promptly report defects or damage.
- Reconcile cheques, cash, and credit sales daily, with zero cash and stock shortages.
- Maintain a high standard of driving and obey driving regulations.
- Attend training courses and complete a daily supervisor debriefing.
Required competencies
- Customer service skills.
- Good communication and interpersonal skills.
- Excellent verbal and written communication skills in English and Arabic.
- Analytical skills.
Performance measures
Performance indicators include daily and weekly sales versus plan, positive calls versus plan, call sequence versus plan, stale products versus target, and zero cash and stock shortages.
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