Digital Analyst

Role overview

Brand campaigns and coordination

• Liaise between KSA brand teams and the Cairo Consumer Engagement team, translating priorities into briefs, campaigns, and channel plans.
• Plan campaigns end to end and report results; contribute to annual operating, E-commerce, Away-from-Home, and quarterly brand plans.
• Support media planning and manage influencer collaborations with the agency.

Voice, content, and CRM

• Own KSA consumer engagement language and tone across app, push, in-app, and email; maintain Arabic and English tone guidance and glossaries.
• Write Arabic-first copy, review team and agency content, brief designers, and maintain brand standards and quarterly content calendars.
• Build, test, schedule, and launch CRM content; monitor results and recommend campaign optimization.
• Test app features and updates and raise IT tickets when needed.

Partners, budgets, and consumer care

• Manage loyalty aggregators, reward partners, and Saudi partners; source rewards consumers value.
• Coordinate quotes, purchase orders, invoices, goods receipts, and campaign budgets.
• Refresh complaint templates, handle complaints, manage app-store reviews and replies, and handle campaign and partner COC matters.
• Hire, train, and coach one to two KSA trainees.

Required qualifications

• 2–4 years in consumer engagement, CRM, loyalty, or brand and digital marketing; FMCG, retail, food and beverage, or consumer-app experience is ideal.
• Native or near-native Arabic writing ability and professional English.
• Hands-on CRM or marketing automation platform experience across push, in-app, and email; Salesforce Marketing Cloud is preferred, as are Braze, CleverTap, or similar platforms.
• Campaign ownership from idea and brief through launch and results, including agency collaboration.
• Dashboard and Excel comfort, ability to interpret engagement metrics, and organization across budgets, purchase orders, and vendors.
• Collaborative communication skills and a bachelor's degree in marketing, communications, business, or a related field.

Preferred experience

• FMCG or CPG experience in Saudi Arabia or the GCC; Saudi consumer culture, Khaleeji dialect, and seasonal moments such as Ramadan, National Day, and Founding Day.
• Loyalty apps, rewards, QR promotions, receipt scanning, challenges, gamification, loyalty partners, or bilingual brand voice guidance.
• Analytics tools such as Google Analytics, Power BI, or SQL; A/B testing; app reviews, complaints, influencer marketing, media planning, coaching, or multinational organizations.