Sr. Principal Business Manager – Data Center & AI Infrastructure

Are you passionate about driving business growth for next-generation data infrastructure, working hand-in-hand with hyperscalers and AI platform providers? Do you thrive at the intersection of customer engagement, commercial strategy, and cutting-edge technologies like Open Rack, rack-scale systems, and PCIe scale-up architectures? At Astera Labs, you'll help shape how the world's largest AI platforms are connected — translating complex infrastructure trends into successful business outcomes.

As a Sr. Principal Business Manager, you will partner closely with customers, sales, product marketing, and engineering to accelerate revenue growth and execute strategic deals in the rapidly evolving AI and cloud infrastructure market. This is a high-visibility role for a hyper-growth, purpose-built connectivity company enabling rack-scale AI — requiring strong leadership, deep commercial acumen, and the ability to convert design wins into durable revenue.

Drive Strategic Deal Pipeline

Lead engagement with hyperscale and AI customers to secure design wins and drive conversion to contracts and purchase orders

Focus on opportunities involving Open Rack deployments, rack-scale architectures, and PCIe-based scale-up systems

Partner with sales to accelerate pipeline execution for critical, high-impact deals

Own Commercial Strategy & Pricing

Define and approve pricing frameworks and commercial terms across key accounts

Align pricing strategies with market dynamics in AI infrastructure, rack-scale compute, and interconnect technologies

Collaborate with product marketing to ensure consistency across the product portfolio

Enable Customer & Segment Strategies

Develop playbooks for hyperscalers, AI cloud providers, and OEM segments

Incorporate insights across Open Compute / Open Rack ecosystems, rack-scale system design trends, and PCIe scale-up and high-speed interconnect adoption

Support negotiation strategy, solution positioning, and competitive differentiation

Support Business Scaling & Operations

Drive process improvements to support rapid growth in AI and data center markets

Partner cross-functionally to improve operational efficiency, tools, and organizational clarity

Bachelor's degree in Engineering, Computer Science, Business, or a related field

12+ years of experience in product marketing, business management, sales, operations, or related roles in the semiconductor or data center ecosystem

Strong track record of leading complex deal negotiations and securing strategic customer agreements with hyperscalers, cloud providers, or OEMs

Deep understanding of PCIe and familiarity with Ethernet, UALink, UCIe, and system-level architectures

Demonstrated experience with AI / cloud infrastructure platforms, rack-scale system architectures, and scale-up vs. scale-out compute models

Exceptional communication and stakeholder management skills, with the ability to translate customer needs into compelling business and technical solutions

MBA or advanced degree in Engineering, Computer Science, or Business

Direct experience supporting Open Compute / Open Rack ecosystems and engaging with hyperscale procurement and engineering teams

Familiarity with high-speed connectivity technologies (PCIe Gen 6/Gen 7, retimers, switches) and emerging AI fabric standards

Experience defining pricing frameworks and commercial models for high-growth semiconductor or systems products

Proven ability to operate effectively in a fast-paced, hyper-growth environment and influence executive stakeholders

We know that creativity and innovation happen more often when teams include diverse ideas, backgrounds, and experiences, and we actively encourage everyone with relevant experience to apply, including people of color, LGBTQ+ and non-binary people, veterans, parents, and individuals with disabilities.