Sr. Lifecycle Marketer

Own annual planning, weekly execution, and optimization of email marketing programs across PVG practices

Develop segmented lifecycle campaigns for acquisition, retention, recall, reactivation, and cross-service growth

Create and manage campaign calendars aligned to practice priorities, provider ramp-up plans, seasonal needs, and growth opportunities

Partner with practice leaders, operations, provider relations, and marketing team members to identify campaign opportunities and ensure operational readiness

Write, QA, deploy, and monitor patient-facing email communications in partnership with internal stakeholders and external vendors as needed

Identify and execute growth opportunities across PVG practices, including new provider ramp-up, underutilized services, location-specific campaigns, and patient access initiatives

Translate practice and provider growth needs into targeted marketing campaigns with clear objectives, audiences, timelines, and success measures

Partner with operations and provider relations to support campaigns tied to appointment availability, referral growth, recall opportunities, and patient conversion

Support development of reusable campaign playbooks, templates, and workflows that can scale across practices

Ensure campaigns are aligned with PVG brand standards, compliance requirements, and practice-specific messaging needs

Monitor campaign performance, including open rates, click-through rates, appointment-related outcomes, list growth, engagement trends, and conversion signals where available

Use data to recommend campaign improvements, audience refinements, content updates, testing opportunities, and future growth strategies

Develop recurring performance summaries for marketing leadership, practice stakeholders, and cross-functional partners

Maintain reporting cadence for stakeholders, covering campaign performance, engagement trends, segmentation effectiveness, and optimization opportunities

Required Qualifications:

5–8+ years in lifecycle marketing, email marketing, CRM marketing, growth marketing, or marketing automation, preferably within healthcare, multi-site provider groups, MSOs, or other distributed service organizations

Proven experience in: Email campaign strategy, execution, segmentation, and optimization Lifecycle marketing programs tied to acquisition, retention, recall, reactivation, or conversion Cross-functional campaign management across marketing, operations, analytics, and vendor partners

Email campaign strategy, execution, segmentation, and optimization

Lifecycle marketing programs tied to acquisition, retention, recall, reactivation, or conversion

Cross-functional campaign management across marketing, operations, analytics, and vendor partners

Strong writing and design ability for patient-facing communications, campaign messaging, and stakeholder updates

Comfort using data to identify opportunities, evaluate performance, and recommend next steps

Experience with marketing automation, CRM, email service provider, or patient communication platforms; healthcare compliance experience preferred

Highly organized, detail-oriented, and comfortable managing multiple campaigns across practices, providers, and priorities