Sr. Executive Thought Leadership Lead
Role Overview
The Sr. Thought Leadership Lead is a senior practitioner and subject matter expert within GuideWell's Enterprise Communications function, responsible for leading a defined area of the organization's communications program with strategic depth, narrative discipline, and measurable impact. This role owns Executive Thought Leadership and is accountable for both the strategy and execution within that domain. The Sr. Thought Leadership Lead operates as a trusted advisor and functional leader, working across pillars of the Enterprise Communications function to ensure their area of ownership is fully integrated with the enterprise narrative, aligned to organizational priorities, and contributing to GuideWell's reputation, employee engagement, and stakeholder relationships. This role reports to the Sr. Director of Strategic Communications and Reputation and works in close partnership with communications colleagues, business leaders, and cross-functional partners.
Full Job Posting
Required Experience
- 6+ years related work experience.
- Related Bachelor’s degree or additional related equivalent work experience Communications, Journalism, English, Public Relations, or related field
- Deep subject matter expertise in executive thought leadership at a national scale, able to set the standard, evaluate quality, and continuously improve the function's capability in this area.
- Proven editorial leadership, experience owning flagship content vehicles such as annual reports, impact reports, or equivalent organizational storytelling assets, with responsibility for narrative strategy and quality standards.
- Demonstrated experience coaching and developing executives as external communicators, not just writing for them, but building their capacity to own their voice.
- Strong written and verbal communications skills, able to write in multiple executive voices, develop thought leadership frameworks, and produce editorial direction that writers and production partners can execute against.
- Proven ability to operate proactively, bringing a communications agenda to partners rather than waiting for requests.
- Demonstrated ability to integrate across a communications function, connecting their domain to enterprise narrative, media, internal communications, and business partner work.
- Experience integrating with marketing on shared content and executive voice, comfortable coordinating across functions without creating conflict or duplication.
Preferred Qualifications
- Experience in health care, health insurance, managed care, or a similarly regulated, high-scrutiny industry, familiarity with the industry conversations and external platforms where GuideWell leaders should be building visibility. Background owning an annual impact report or equivalent organizational flagship storytelling vehicle. Experience building a thought leadership program from a low base, knows what it takes to establish criteria, build leader buy-in, and create a sustainable content operation. Familiarity with health care industry conferences, publications, and association forums relevant to GuideWell's business domains. Experience managing LinkedIn executive content programs, platform dynamics, content formats, and performance analytics.
- Master’s degree Communications, Journalism, or related field
- General Physical Demands:
- Sedentary work: Exerting up to 10 pounds of force occasionally to move objects. Jobs are sedentary if traversing activities are required only occasionally.
- Physical/Environmental Activities:
- Must be able to travel to multiple locations for work (i.e. travel to attend meetings, events, conferences). Occasionally
About Florida Blue
Not-for-profit mutual health-services holding company providing insurance, care, and administrative solutions to consumers, employers, and government programs.
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